Social Technology. Marti A. Hearst UC Berkeley. Social Technology: Technology used by groups of people. How society is being changed by technology-mediated interactions. Talk Structure. Examples of social (uses of) technology. Consequences. What makes social systems work?
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Marti A. Hearst
Technology used by groups of people.
How society is being changed by technology-mediated interactions.
Recruiting Outside Expertise:The Goldcorp Challenge
Recruiting Outside Expertise:Innocentive
Early experiment, in 2001
Mars images from Viking Orbiter
Citizen Science in action
Publicly Shared Data
Shared World / Platform
Inspiring People to Create
Peer 2 Patent
Collaborative Patent Review
Putting it all Together
Innocentive / Goldcorp
SIMS tools, iPhone apps
Reviews, comments, tags …
Social networks, voting
Open source software
Well, some thoughts anyhow
We have lots of words for them:
clique, cabal, club, crowd
Much of the structure of social institutions is a response to the difficulty of managing groups.
(The organizational tools we use are those that are the least bad.)
In changing the way groups form, communication is key.
We now have tools that are flexible enough to match our in-built social capabilities.
What leads to successful social?
Defining Web 2.0
Defining by Example, Brainstorming Starting Point, Tim O’Reilly & others
FooCamp, Aug 2005
“Fast, cheap, & somewhat in control”
Research on Collaborative X
Sense.us (Heer): collaborative analysis around viz
Manyeyes (Wattenberg & Viegas)
shared data, shared viz, but individual work
How to Study This?
Make your own social network:
Should Research Change?