Community Outreach that Wins
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Community Outreach that Wins. Community Outreach that Wins. Worthington City Schools Communications Audit. Key Takeaways. Community Outreach that Wins. Community Outreach that Wins. Our Research. Questionnaire Interviews Online research

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Community outreach that wins

Community Outreach that Wins

Community Outreach that Wins

Worthington City Schools

Communications Audit

Key Takeaways


Community outreach that wins

Community Outreach that Wins

Community Outreach that Wins

Our Research

  • Questionnaire

  • Interviews

  • Online research

  • Question: Based on best practices, how can we enhance and leverage current communications? “10% rule”


Community outreach that wins

Community Outreach that Wins

Community Outreach that Wins

Where we excel

  • Consistent messaging on important topics

    • Careful to reflect survey data

    • Repetition

    • “Easy to understand” format

  • Usage of broad tools

    • From person to person, to newsletters to social media….


  • Community outreach that wins

    Community Outreach that Wins

    Community Outreach that Wins

    1. When using email

    • Creation of a Protocol to ensure district information is shared more consistently

      • Needs to be cross-marketing via school buildings

      • HOWEVER, must be organic and easy to replicate for them


    Community outreach that wins

    Community Outreach that Wins

    Community Outreach that Wins

    2. Sharing of Information with District

    • Pushing information up

      • Use File Sharing

        • Dropbox

        • Text

    • We know they are already doing it. Now we need to capture it.


    Community outreach that wins

    Community Outreach that Wins

    Community Outreach that Wins

    3. Superintendent Communications

    • Update “Superintendent’s Corner” Monthly

    • Cross-market message:

      • ThisWeek

      • Email

      • Social Media


    4 message training for staff

    4. Message Training for Staff

    Community Outreach that Wins

    • Help promote the district’s key messages and goals

    • How to answer the tough questions

    • How to share information with us more consistently so that we can share district wide.


    Other considerations

    Other considerations…

    Community Outreach that Wins

    • More focused strategy on sharing financial information.

    • More usage of videos, webinars and direct mail to cross-market key themes.

    • Communications Checklist


    Questions

    Questions?

    Community Outreach that Wins


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