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3. The content must match the intended audience characteristics
4. Socket Layer API Programming
Uncovering Internet Jargon
Introduction to Microprocessors
Shakespearean Tragedy
5. The content must match the intended audience need and interest
6. What is Audience Profiling? It is a brief description of the characteristics, needs, and interests of your target audience.
7. Why do we need Audience Profiling? So that we know what the audience essentially wants,
8. Profiling helps in Presenting communication in the way the target audience will
Identify with
Listen
Understand
Appreciate
9. Profiling helps in Designing presentation
Depth
Duration
Format
Language
10. Primary Profiling
11. Additional Parameters Skills:Technical background and skills
Job: Function and Influence level
Geography: countries, states
Life stages: young children, young adults, adults with family, senior citizens
Lifestyles: hobbies, recreational pursuits
Accessibility : special requirements
12. How to profile a specific audience? Design a questionnaire
Select a sample
Interview individuals
Take help of the PM
Make a checklist
Review structure and examples
13. Working with Personas Personas
represent real users
Personas are
specific types of user
multidimensional
Personas have
awareness, knowledge
needs, wants
preferences, habits
expectations, objectives
attitude, prejudice
14. Using Profiling Effectively