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Presenting Cheerpack Point of Difference Packaging

Presenting Cheerpack Point of Difference Packaging. Portavin First Oenovation Day May 13, 2008. Cheerpack. “Point of Difference Packaging”. What is a Cheerpack?. What is a Cheerpack?

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Presenting Cheerpack Point of Difference Packaging

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  1. PresentingCheerpackPoint of Difference Packaging Portavin First Oenovation Day May 13, 2008

  2. Cheerpack “Point of Difference Packaging”

  3. What is a Cheerpack? • What is a Cheerpack? • Cheerpacks are a flexible pouch for packaging liquid food and beverage products. However, they differ in important ways from a standard doypack flexible pouch. • Cheerpacks have an integral reclosable, tamper evident cap and straw. • Two Styles are produced • SUP • Bottom Gusset • Shelf Impact • Block Bottom, Side Gusset • The Classic Cheerpack • Compact and Efficient • Size range • Cheerpacks can be from 40ml to 1000ml

  4. Cheerpack Features / Sustainable Advantages • Features of the Cheerpack • Lower all-round carbon footprint • Lower landfill component • Reclosable • Tamper Evident Cap • Lightweight • High Strength • SHELF IMPACT

  5. Cheerpack Wine Packaging – Sustainability • Environmental Issues • Need to consider more environmentally efficient ways to move wine other than glass • Growing consumer concern about the environment. • Wineries trying to reduce packaging and transport costs • Retail pressure on costs and reduction in packaging ( carbon footprint) • Carbon footprint – Good Citizens. • Trends toward Sustainability • Consumers now picking and choosing from “green “options. • Ethical minded consumers will choose Cheerpack as its waste takes up little space and a much lower carbon footprint.

  6. Glass - Cheerpack • Glass - • Glass will never be replaced as the main container for wine ! • Glass is the traditional and best transporter for wine • Visibility • Cheerpack – • For environmentally conscious consumer • For range extensions, to support glass • For certain market groups only

  7. Life Cycle Analysis - Cheerpack vs Glass • LCA conducted to show where Cheerpacks have a place for the environmentally conscious. • LCA conducted by PIRA • CML2 Baseline 2000 impact methods used. • Waste Generated ( including filling and damage en route) • 750ml Glass bottle – 35% • 750 ml Cheerpack – 2% • Resource Depletion ( minerals and fossil fuels) • 750 ml Glass bottle – 100% • 750 ml Cheerpack – 19% • Global Warming Impact- Greenhouse Gases emitted (GWP100) • 750ml Glass bottle – 100% • 750 ml Cheerpack – 12% • Total Environmental Impact – 100% is effect score • 750 ml Glass bottle – 100% • 750 ml Cheerpack – 18%

  8. Cheerpack Shelf Life • Laminate structures used in Cheerpack manufacture provide excellent barriers in both Oxygen and Moisture. • Shelf life analysis indicate shelf life expectation of > 12 - 24 months for Cheerpack • Cheerpack Structure • 12 um Polyester / 9um Foil / 15 um Nylon / 80um Polyethylene • MVTR = < 0.1 - grm/m2/24 hrs • OTR = < 0.1 - cc/m2/24 hrs @ 23 degrees C and 0% RH

  9. Alternative Wine Packaging – Why? • Further growth in “casual, at home and recreational drinking” forecast for the future. • Baby boomers retiring • Convenience and Choice • Greater acceptance of screw cap type openings on wine • 2003 only 41% acceptance – 2006 now 70% acceptance • Trend towards Simplicity • Easy lifestyle without hunting for a corkscrew, uncomplicated enjoyment in many lifestyles. • Motivation of Wine Purchase decisions – Consumer • “ I need a value for money wine that is in easy to use convenient packaging that suits my lifestyle for a specific relaxed occasion. I want to drink the wine now”

  10. Why Cheerpacks for Wine • Environmentally Friendly( Recycling: Less space in garbage and landfill. Less emissions with production and transport.) • Unique, modern, futuristic and eye catching • Compact, less packaging • Shorter chilling period • Non breakable – very portable and easy to carry, sturdy • Less weight due to absence of box and lighter than glass. • Great for recreational activities, such as BBQs, boating, events, camping, poolside. • Tamper proof caps – User friendly caps compared to BIB taps • Cooler and Fridge friendly, does not disintegrate in water

  11. International Cooperation • Global Technology Base • Product R&D conducted by Hosokawa Yoko Company in Japan and by Gualapack Company in Italy • Patented packaging systems • Machinery designed, developed and manufactured by Gualapack • A dedicated division to support the filling processes for specific products • Global group of companies with Cheerpack licenses ensure international customers receive the support they require • Oceania is supported by Metalprint Australia and Amcor Flexibles as exclusive distributor of Cheerpack in Australasia

  12. Manufacture of Cheerpacks • Manufactured Globally • 6 manufacturing plants • Producing 1.3 Billion pouches per annum. • Oceania • Product is manufactured by Secure (Panyu) Packaging in Guangzhou • ISO 9001 • UKAS Quality System Certified • 350 million pouches per year • A new sister plant commissioned in Nanjing, China – July 2005 • Operates under Hosokawa Yoko Japan Quality System • Efficient transport via direct access to Hong Kong • Letter of intent signed for Amcor exclusivity to trade product in Australia and New Zealand

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