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Blogging matters

Blogging matters. Leah Weiser Digital Producer at the Pew Environment Group LWeiser@pewtrusts.org. Easily break down complex issues Change tone for subject matter experts Use with traditional media outreach to share messaging with the press and decision-makers

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Blogging matters

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  1. Blogging matters Leah Weiser Digital Producer at the Pew Environment Group LWeiser@pewtrusts.org

  2. Easily break down complex issues • Change tone for subject matter experts • Use with traditional media outreach to share messaging with the press and decision-makers • Easily shareable via social media Why blog?

  3. Who? • What? • Where? • When? • Why? • How? • What do we get out of the Dispatches series? Pew Environment Group Dispatches

  4. Getting Started Make it relevant to today’s news. Keep it simple. Give your subject matter experts a voice. Share shareshare!

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