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Blogging

Blogging. History Popularity Platforms Philosophy Reach/Sharing – SEO. Blogging History. 1994 – Swarthmore College Student Referred to a personal home page – functioned like a blog 1997 – Jorn Barger coined the term “Weblog”

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Blogging

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  1. Blogging • History • Popularity • Platforms • Philosophy • Reach/Sharing – SEO

  2. Blogging History • 1994 – Swarthmore College Student Referred to a personal home page – functioned like a blog • 1997 – Jorn Barger coined the term “Weblog” • 1999 - Term shortened to “Blog” by programmer Peter Merholz • LiveJournal popular in 1999/2000 “Blogger” site started in 1999

  3. Blogging History • 26 Blogs on Internet in 1999 • 50 Million Blogs on internet in 2006 • Over 200 Million in 2009 • Est. 400 Million in 2011 • 15 MM Posts Per Month (Present)

  4. Blogging Overview • Blogging In Plain English • http://www.youtube.com/watch?v=NN2I1pWXjXI • What’s Changed?

  5. Blogging by Country

  6. Blogging Segments

  7. Blogs As Websites Many popular websites are built on blogging platforms.

  8. Blogs As Websites

  9. Blogs As Websites

  10. Blogs As Websites

  11. Blogs As Websites

  12. Blogs As Websites

  13. Blogs As Websites

  14. Many Platforms

  15. Micro-Blogging Platforms • Tumblr – Great for non-writers. • Twitter • Facebook • YouTube – vlog

  16. Micro-Blogging Platforms

  17. Micro-Blogging Platforms

  18. tumblr • Simple • Core feature set • Incorporate a “follow” system much like Twitter which enables you to see what your fellow Tumblr users are up to. • Community

  19. Philosophy Expert

  20. Philosophy Connection

  21. PhilosophyShare-ability

  22. SEO • 52 Pages • Keywords in title + body • Examples • Gun Shop • Pest Inc. • Photographers/Facebook • 100 Cups of Coffee

  23. Gun Shop

  24. Pest Control

  25. Marketing Companies

  26. 100 Cups of Coffee

  27. You • What can you blog about? • ReWork Concept of Re-Usable Content • Start now.

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