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presents…. The Car market in West Bengal.

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presents…


The Car market in West Bengal


No discussion on Bengal can start without its women! Not surprisingly for a society that staunchly worships many Goddess- Durga, Kali and Saraswati, the Bengali women sees herself as the personifications of Shakti and has an inherent streak of self confidence; she is assertive, outspoken and enjoys a fair amount of significance in society.

We now even have a women Chief Minister…


Countering a few myths on Bengal…

  • Contrary to perception, people in Bengal are not averse to risk-taking and entrepreneurship….

    • Simply consider the fact that Bengal tops the country in the number of manufacturing units in the unorganized sector - a staggering 2.75 million units representing 15% of the national total.

  • Not surprisingly for a city that has aspirations to be the pre-eminent IT destination in the world…

    • Kolkata can boast of a generation of the most tech-savvy youngsters in the country. The TCS Generation Web 2.0 survey confirms that Kolkata’s youth lead in the country in mobile ownership (90%), PC ownership (76%) as well as the use of Wikipedia for information sourcing (31%).


A look at your industry in Bengal


The Car Market in Bengal

  • Cars

    • Target Group:

      • Males from SEC A & B households with Monthly Household Income greater than Rs. 30,000.

    • West Bengal has 88,000 households in the defined Target Group.

    • West Bengal has the 4th highest number of such households, after NCR, Maharashtra and Uttar Pradesh.


Current Ownership

Needless to say Maruti leads the pack, Hyundai & Tata close to each other


What do I look for when I buy a car?

Much the same as 2 wheelers Brand, Features & Price key discriminators


Brand Loyalty

Brand loyalty gets stronger as we move up the value chain, ‘better offers’ more viable at the bottom end


Brand Preference

Maruti most popular, Tata a strong Number 2


Unaided Awareness

Top 3 brands Awareness significant


Total Awareness

High awareness of brands in the category


How can Sanmarg help make your brands stronger?


Where are we today?

In a growing market for Hindi Publications we not only lead this growth but are growing faster than the market…

Source: IRS Q1 2011


Highlights

  • Today, we are the most widely circulated Hindi Daily in Bengal with a readership that is over 5,00, 000.

  • Highest percentage of sole readership (83%). No other English or language Daily enjoys such high brand loyalty.

    • AIR: 510, TR 1326.

  • Readership in West Bengal:

    • AIR:238, TR: 483, Readership in SEC A1, A2, B1, B2.

  • Readership in the top decision making age group of 20 years to 39 years:

    • AIR: 250, TR: 658.


Our Performance across Income Groups


Car ownership


Our reach amongst Car Brands


Some automotive brands we carrying…


We look forward to helping sell your brand…


namaskar


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