presents…. The Car market in West Bengal.
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The Car market in West Bengal
No discussion on Bengal can start without its women! Not surprisingly for a society that staunchly worships many Goddess- Durga, Kali and Saraswati, the Bengali women sees herself as the personifications of Shakti and has an inherent streak of self confidence; she is assertive, outspoken and enjoys a fair amount of significance in society.
A look at your industry in Bengal
Needless to say Maruti leads the pack, Hyundai & Tata close to each other
Much the same as 2 wheelers Brand, Features & Price key discriminators
Brand loyalty gets stronger as we move up the value chain, ‘better offers’ more viable at the bottom end
Maruti most popular, Tata a strong Number 2
Top 3 brands Awareness significant
High awareness of brands in the category
How can Sanmarg help make your brands stronger?
Where are we today?
Source: IRS Q1 2011
We look forward to helping sell your brand…