presents…. The Car market in West Bengal.
Needless to say Maruti leads the pack, Hyundai & Tata close to each other
Much the same as 2 wheelers Brand, Features & Price key discriminators
Brand loyalty gets stronger as we move up the value chain, ‘better offers’ more viable at the bottom end
Maruti most popular, Tata a strong Number 2
Top 3 brands Awareness significant
High awareness of brands in the category
Source: IRS Q1 2011