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presents…. The Car market in West Bengal.

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The Car market in West Bengal

We now even have a women chief minister

No discussion on Bengal can start without its women! Not surprisingly for a society that staunchly worships many Goddess- Durga, Kali and Saraswati, the Bengali women sees herself as the personifications of Shakti and has an inherent streak of self confidence; she is assertive, outspoken and enjoys a fair amount of significance in society.

We now even have a women Chief Minister…

Countering a few myths on bengal

Countering a few myths on Bengal…

  • Contrary to perception, people in Bengal are not averse to risk-taking and entrepreneurship….

    • Simply consider the fact that Bengal tops the country in the number of manufacturing units in the unorganized sector - a staggering 2.75 million units representing 15% of the national total.

  • Not surprisingly for a city that has aspirations to be the pre-eminent IT destination in the world…

    • Kolkata can boast of a generation of the most tech-savvy youngsters in the country. The TCS Generation Web 2.0 survey confirms that Kolkata’s youth lead in the country in mobile ownership (90%), PC ownership (76%) as well as the use of Wikipedia for information sourcing (31%).

A look at your industry in bengal

A look at your industry in Bengal

The car market in bengal

The Car Market in Bengal

  • Cars

    • Target Group:

      • Males from SEC A & B households with Monthly Household Income greater than Rs. 30,000.

    • West Bengal has 88,000 households in the defined Target Group.

    • West Bengal has the 4th highest number of such households, after NCR, Maharashtra and Uttar Pradesh.

Current ownership

Current Ownership

Needless to say Maruti leads the pack, Hyundai & Tata close to each other

What do i look for when i buy a car

What do I look for when I buy a car?

Much the same as 2 wheelers Brand, Features & Price key discriminators

Brand loyalty

Brand Loyalty

Brand loyalty gets stronger as we move up the value chain, ‘better offers’ more viable at the bottom end

Brand preference

Brand Preference

Maruti most popular, Tata a strong Number 2

Unaided awareness

Unaided Awareness

Top 3 brands Awareness significant

Total awareness

Total Awareness

High awareness of brands in the category

How can sanmarg help make your brands stronger

How can Sanmarg help make your brands stronger?


Where are we today?

In a growing market for Hindi Publications we not only lead this growth but are growing faster than the market…

Source: IRS Q1 2011



  • Today, we are the most widely circulated Hindi Daily in Bengal with a readership that is over 5,00, 000.

  • Highest percentage of sole readership (83%). No other English or language Daily enjoys such high brand loyalty.

    • AIR: 510, TR 1326.

  • Readership in West Bengal:

    • AIR:238, TR: 483, Readership in SEC A1, A2, B1, B2.

  • Readership in the top decision making age group of 20 years to 39 years:

    • AIR: 250, TR: 658.

Our performance across income groups

Our Performance across Income Groups

Car ownership

Car ownership

Our reach amongst car brands

Our reach amongst Car Brands

Some automotive brands we carrying

Some automotive brands we carrying…

We look forward to helping sell your brand

We look forward to helping sell your brand…



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