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SWSOFT GLOBAL HOSTING SUMMIT 2006. Customizable OSS / BSS. Doug Johnson June 2006. About SWsoft, Inc. Moscow, Russia R&D. Novosibirsk, Russia R&D. Frankfurt, Germany International Operations. Tokyo, Japan Sales & Marketing. Headquarters Washington DC Sales & Marketing Support, Services.

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SWSOFT GLOBAL HOSTING SUMMIT 2006

Customizable OSS / BSS

Doug Johnson

June 2006


About swsoft inc
About SWsoft, Inc.

Moscow,RussiaR&D

Novosibirsk,RussiaR&D

Frankfurt,GermanyInternational Operations

Tokyo,JapanSales & Marketing

Headquarters

Washington DC

Sales & MarketingSupport, Services

London, UK

Sales & Marketing

(new!)

SingaporeSales & Marketing

Beijing,

China

Sales &

Marketing

(new!)

Global leader in hosting infrastructure software

  • Software Deployments (as of Nov 2006)

    • 10,000 service providers in 100 countries

    • 120,000 servers, 10 million domains

  • Funding

    • Profitable - 200% annual growth

    • Backed by Insight, Bessemer, and

      Intel Capital

  • Expertise

    • 700 experts, including 500 engineers

    • Unique hiring model at MIPT, NSU

    • 28+ patents pending

    • Multiple industry awards - including recognition

      as a IT Week 2005 Top Innovator


What is pem
What is PEM?

  • Customizable solution for automating a hosting infrastructure

  • Two primary sub-systems:

    • Operations Support System

      • Provisioning

      • Resource management

      • Monitoring

      • Service management

    • Business Support System

      • Account management

      • Storefront and order processing

      • Domain registration

      • Billing and invoicing

      • Fraud screening

      • Workflow engine


Which solution is right for my business
Which Solution is Right for My Business?

PEM benefit highlights:

  • Extends to support new services and interfaces

  • Integration with existing infrastructure and systems

  • Flexible and robust billing engine


Home building and software development
Home Building and Software Development

  • Base Model + Options

    • custom workflow

    • custom services

  • Base Model + Options

    • extra bedroom

    • garage


What services can pem deliver today
What services can PEM deliver today?

PEM Services

  • Domain Registration, Parking, DNS Management

  • Mail Hosting

  • Shared Web Hosting – Linux

  • Shared Web Hosting – Windows

  • Hosted Exchange

  • Windows SharePoint Services

  • Data Hosting (MySQL, PostgreSQL, MSSQL)

  • Windows Media Hosting

  • VPS Hosting – Virtuozzo for Linux

  • VPS Hosting – Virtuozzo for Windows

  • VPS Hosting with Plesk control panel

… expands to include your service offerings


Pem functional architecture
PEM Functional Architecture

  • Architecture Overview

    • Distributed

    • Scalable

    • Customizable

    • Extendable

  • Flexibility enables hosting service providers to deliver new services without purchasing a new architecture


Pem in production kpn joost pisters
PEM in Production – KPN – Joost Pisters

  • PEM Integration Capabilities

    • KPN Content Management System

  • PEM Offering Flexibility

    • KPN Sales Offering in technical control panel

  • About KPN

    KPN provides telephone, Internet, television, mobile, and data services to customers in The Netherlands and Western Europe.

    KPN serves 2.2 million Internet subscribers and 6.9 million fixed line subscribers.


Pem business case
PEM Business Case

Save Money

Automate common tasks

$3-5 per month per customer

Reduce fraud

5% uncollectibles

Improve marketing

$2,000 / month online

Grow Revenue

Retain customers

$25 / acquisition

Upsell customers

10% revenue increase

Speed deployment

Save 6 months of time


Pem revenue generation
PEM Revenue Generation

  • Up-sell opportunities

    • Plan upgrades

    • Add applications

    • Add resources

  • Up-sell features

    • Purchase directly from control panel

    • Automatic provisioning

    • Create plans based on any type of platform

Add Applications

Plan Upgrades

Basic

Shared Hosting

Antivirus

Blog

Content Mgnt.

Database

DNS

E-Commerce

FTP

Games

Mail Services

Monitoring

Spam Filters

etc.

Advanced

Shared Hosting

Virtual Private

Server (VPS)

Add Resources

Bandwidth

Disk space

IP addresses

Mailboxes

etc.

Dedicated

Server


Multi layer support
Multi-layer Support

  • Multi-Tiered

    • PEM scales to support any business model by providing a customizable reseller hierarchy

  • Customizable at all levels

    • PEM provides customizable interfaces for service providers, resellers, and end users


SWSOFT GLOBAL HOSTING SUMMIT 2006

PEM.Exchange Solution


Pem exchange solution
PEM.Exchange Solution

  • Value Added Offering

    • Business class email

    • SharePoint collaboration

    • Future HMC development

  • PEM Delivers

    • Storefront

    • Domain registration

    • Resource allocation and tracking

    • Control panels

    • Billing

  • Packaged Offering

    • Software

    • Configuration

    • Special pricing

    • Implementation

    • Training

    • Maintenance


Architecture diagram
Architecture Diagram

  • 19 server deployment

    • 5 Exchange front end servers

    • 5 Exchange back end servers

    • 2 DNS servers

    • 2 Active Directory servers

    • 1 Provisioning server

    • 2 PEM front end server

    • 2 PEM back end severs

  • 30,000 mailboxes

  • Fully redundant and scalable


Pem demo
PEM Demo

  • Live Demo on CrucialServer


Pem roadmap
PEM Roadmap


Swsoft services
SWsoft Services

Systems& Business

Integration

Impl.& Custom.

Maintenance & Support

Analysis &

Design

Training

Migration

Deployment

  • Industry-Standard ProcessAdopted and customized

  • Highly-Experienced Engineering and Service TeamConstantly growing: 500+ engineers

  • Customer Migration ExpertsHundreds of accumulated years of real-life experience and deployments

  • Reuse Existing TechnologiesPlesk & Virtuozzo & HSPcomplete experience

Customized

Software

Deployed

System

Completed & Operational System

Functional

Specification



What is the pem billing manager
What is the PEM Billing Manager?

XML

Service Provider, Reseller, and Customer

Control Panels

XML

XML

Plesk

Provisioning

System

Billing Manager

Virtuozzo

Core Services

Trouble Ticketing

System

Billing

Ecommerce

Marketing

Reseller

CRM

Support

Accounting

System

Custom Application

XML

Domain Registrar

In-House System

Payment Gateway

3rd Party Application

  • PEM Billing Manager is a separate product but is tightly integrated with the PEM OSS

  • Modular structure and open API allows the PEM Billing Manager to integrate with complex environments

XML


Pem billing manager
PEM Billing Manager

  • PEM Billing Manager delivers centralized account management and billing functionality to providers who have a custom control panels

Billing Manager Features

Storefront

Order Processing

Workflow

Service Plan Management

Discounts, Promotions

E-Commerce

Reseller Support

Trouble Ticketing

Fraud Screening

API and SDK


Built on stellart platform
Built on StellArt Platform

Together

LISA

Database Schema

KDevelop

Business Rules

GUI/API declaration

HTML Interface

App Servers

External Systems

DB Objects

DB

Accounting

Java Interface

Provisioning

XML UI/API

XML UI/API

Customer-Care

Development Environment

  • Based on Industry Standard Tools

    • C++, SQL, XML, XSL, PHP

  • Automated Code Generation (LISA)

    • Database Objects

    • Business objects

    • User interface

  • 4-tier Client-Server Technology

  • Distributed Security and Transaction Management

  • RDBMS-independent

  • Customizable

    • User interface: XML

    • Business logic: custom modules

  • Scalable Up and Down

Business

Objects

Deployed Distributed Application

Integrate


Pem billing manager bm architecture
PEM Billing Manager (BM) Architecture

Domain Registration

Gate

Payment Gate

BM Core

BM Service Gates (~10)

BM Plug-Ins (~30)

PEM Gate

Order Processing

Workflow Engine

OpenSRS API

Fraud Screening

OpenSRS

GoDaddy API

GoDaddy

E-Commerce

Notifications

Authorize.Net API

Authorize.Net

PaymentTech API

Reporting

PaymentTech

Promos & Discounts

Manually Provisioned Items Gate

Service Plan Manager


Billing manager components
Billing Manager Components

  • PEM Billing Manger delivers a pre-packaged solution that can be integrated and modified according to service provider needs.


Pem billing manager1
PEM Billing Manager

Multiple Service Offerings

Domain Registration

Shared Hosting Plans

Virtual Private Servers

Dedicated Servers

Application Hosting

DSL and Cable

VoIP and IM

Provider defined plans

Resource Based Billing

Disk space

Mailboxes

Bandwidth

Domains

Applications

Services

Provider defined resources

Open Interfaces

Payment gateways

Domain registrars

Control panels

Internal systems

Third party systems

Provider defined interfaces

  • PEM Billing Manager meets the specific needs of hosting service providers:


Workflow builder
Workflow Builder

Order Placed

FraudScreening

Success

No

Yes

Mark OrderAs Fraud

Charge Credit Card

Put Order

On Hold

Provision Services

  • Configure the workflow to fit the provider’s operations

  • Flow can include automatic and manual steps

  • Billing Manager is shipped with few pre-defined workflows


Feature highlight ancillary services
Feature Highlight – Ancillary Services

  • PEM Billing Manager can be expanded to bill services not traditionally offered by hosting providers


Feature highlight robust reporting
Feature Highlight – Robust Reporting

  • Drill down reports for service providers and resellers


Pem roadmap1
PEM Roadmap


Wrap up and questions
Wrap up and questions

Thank you for your attention.

Contact information:

Douglas Johnson

+1 703 995 6221, [email protected]


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