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Taco Tuesday Program

Taco Tuesday Program. Joe Uva San Francisco Market. Why Taco Tuesday/Thirsty Thursday?. The hottest bar feature in the Bay Area is the combination of a Food and Drink special from happy hour to close.

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Taco Tuesday Program

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  1. Taco Tuesday Program Joe Uva San Francisco Market

  2. Why Taco Tuesday/Thirsty Thursday? • The hottest bar feature in the Bay Area is the combination of a Food and Drink special from happy hour to close. • You can touch every demographic – from the professionals who would like a quick beer and a bite to eat after work, to the young adult crowd who are looking for the deals in town. • Selling at a cheaper PTC allows you to increase your volume and your profits in the long term. • Gets the account to be top of mind when consumers are looking for a place to go on Tuesday and/or Thursday nights, as well as other nights of the week.

  3. Selling Tools • Sell Sheet • Real Trade Success Stories • Promotional Support • Signage Support

  4. #1 Corona Light is the Import Light in the Country!! Corona Light is trending above 2010 at 2.8% with 6,060 incremental cases in 2011!! Suggested Retail Price Profit per Case Frontline Price Unit Cost Margin (%)

  5. Promotional Examples by Account • Blue Light – • $2 Corona Extra and $1 Taco’s • Rouge Nightclub – • $2 Corona Extra/Light/Pacifico and $2 Taco’s • $2 for 5 Corona Extra/Corona Light/Pacifico • Bar None – • $2 Corona Extra and $1 Sliders • Royal Exchange – • $10 – One Taco/One shot of Tequila/One Pint of Pacifico

  6. Success Stories • Blue Light – the longest running program in the City • Corona Extra weekly sales: 40 cases • Corona Extra sales on Tuesday: 25 cases • approximately 63% of their weekly sales comes from Taco Tuesday. • Rouge Nightclub – • Corona Extra/Corona Light Weekly Sales – 27 cases • Corona Extra/Corona Light sales on Tuesday – 15cases • Approximately 56% of their weekly sales comes from Taco Tuesday • The other 44% of the volume is from their Friday Happy Hour • The Ambassador – 2nd year running increases their sales 300 cases of Corona in 2011 • $17,712 incremental profit • Corona Extra weekly sales – 22 cases • Corona Extra sales on Tuesdays – 15 cases • Approximately 68% of their weekly sales comes from Taco Tuesdays • Bar None – incremental $19,896 in gross profits since implementing this program • In 2009, sold only 300 cases of Crown Product • Since implementing a Thirsty Thursday Program has increase their total sales to 637 cases.

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