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Yo Quiero… TACO BELL

Yo Quiero… TACO BELL. Taco Bell Techniques. What types of things does Taco Bell use to identify its products? Gidget, the chihuahua The Bell New Products Standard Products Familiarity. Who does Taco Bell appeal to? Late night High School/College students People who work late Cheap

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Yo Quiero… TACO BELL

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  1. Yo Quiero…TACO BELL

  2. Taco Bell Techniques • What types of things does Taco Bell use to identify its products? • Gidget, the chihuahua • The Bell • New Products • Standard Products • Familiarity

  3. Who does Taco Bell appeal to? • Late night • High School/College students • People who work late • Cheap • Low income people • Frugal people • Fast, Convenient • People in a hurry • Instant Gratification • Good enough • People who don’t want to cook

  4. The Story of The Taco Taco Hotdog Glen Bell

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