Public and private sector models from abroad
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Public and Private Sector Models from Abroad. Colorado Springs – December 6-8, 2004. highest life expectancy: 81.2 longest health expectancy: low rates of heart disease, cancer, dementia, hip fractures

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Public and private sector models from abroad

Public and Private Sector Models from Abroad

Colorado Springs – December 6-8, 2004


highest life expectancy: 81.2

longest health expectancy: low rates of heart disease, cancer, dementia, hip fractures

Centenarian Study to uncover genetic and lifestyle factors (diet, exercise habits, and psychospiritual beliefs and practices)


Largest natural experiment on diet
Largest Natural Experiment on Diet

  • Sudden socio-economic changes in late 80‘s

  • Increase in price of foods with animal fat

  • Availability of fruits and vegetables (year round)

  • Mortality rates from cardiovascular disease fell by 25% in 20-44 age group in 3 years (15% in 45-64 age group)


Sobrepeso e Obesidade em Adolescentes na Cidade de São Paulo

%

%

%

  • 56 Escolas

  • 8.000 estudantes

  • 10-15 anos

%

Projeto MEGA – UNIFESP/USMarcos/ILSI-2004


Example 1 agita sao paulo
Example #1 : Agita Sao Paulo Paulo

  • 3 target groups: Students / teenagers, workers, and older adults.

  • Permanent activities: schools, communities (walk programs in hospitals, health centers, city halls, and older people centers), companies (granted 10-15 minutes of the workday for their employees to devote to physical activity).

  • Mega events

  • Supportive actions


Factors of success
Factors of Success Paulo

  • Based on scientific evidence

  • Strong partnership (intellectual and institutional)

  • Clear message  

  • Inclusive approach

  • Target groups  

  • Tailored messages                               

  • Continuous evaluation   

  • Fun/Fun/Pleasure   

  • Linked to cultural aspects                               

  • Two-hats Approach (government/NGOs and private sector)

  • Multi-component intervention using „mobile management" of the ecological model


Health factors driven by good leadership pre reconditions for healthy organisations
Health factors Paulodriven by good leadershipPre-reconditions for healthy organisations

Pridelong-term involvementcredibilityethics & morals

ClarityGoals, results

According to Antonovsky

Sense of coherence

3 key wordsCoherenceParticipationPurposeful

Stability in organisationStaffing, speed of change,time for recuperation

VariationPossibility to influence

Confirmationvisibilitydevelopment

ParticipationBeing a part (of the ”whole”)sense of coherence

Contentment (feeling good)Relations to boss, friends, family, have fun

Let´s fight ill-health by focusing on good health


Singapore
Singapore Paulo

  • Impressive reductions in smoking (15% prevalence) and child obesity rates (10%)

  • Health Promotion Board

  • National Healthy Lifestyle Programme

  • C.H.E.R.I.S.H. Award for schools

  • Healthy Lifestyle Ambassador Award

  • National WHP Programme


Case study germany
Case Study: Germany Paulo

  • 3rd in health care spending % of GDP

  • Health care reform efforts underway

    (prevention law being discussed)

  • Sickness funds are asked to spend €2,70 per member per year – average amount spent is €1,56

  • Impact of €10 co-payment <--> entitlement mentality

  • Tobacco tax --> 8% of smokers quit


Top 10 tips for healthy living
Top 10 Tips for Healthy Living Paulo

1. Don't be poor.

2. Pick your parents well.

3. Graduate from high school or, better yet, university.

4. Don't work at a stressful, low-paid job. Find a job where you have decision-making power and control.

5. Learn to control stress levels.


Top 10 tips for healthy living1
Top 10 Tips for Healthy Living Paulo

6. Be able to afford a foreign holiday and sunbathe (with SPF 30).

7. Don't be unemployed.

8. Leave in a community where you have a sense of belonging.

9. Don't live in a ghetto, near a major road or polluting factory.

10. Learn to make friends and keep them.


Health promotion s technologies
Health promotion’s technologies Paulo

  • Healthy public policy

  • Supportive environments

  • Community action

  • Personal skills

  • Health services


Health promotion strategy
Health Promotion Strategy Paulo

  • Enable people to control their own health

  • Combine individual and social solutions

  • Involve all sectors

    • health social services

    • education transportation

    • recreation business

    • safety entertainment


Health promotion health education x healthy policy
health promotion Paulo= health education x healthy policy

SYNERGY


Enhanced international exchange
Enhanced International Exchange Paulo

  • Globalization

  • Value

  • Project

  • Comparative study US-Europe

  • International forum


Contact wk@wolfkirsten com tel 49 30 30824887 www wolfkirsten com
Contact: [email protected] Tel: 49-30-30824887www.wolfkirsten.com


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