The success of online stores depends on how well they are optimized for search engines. There are a number of things you can change on your Magento site in order to appropriately optimize it for search rankings.
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Magento – SEO Tips and DefaultSettings
Your site is designed to sell products. Therefore the importance of Meta tags can hardly be over emphasized. The fieldsauto generation feature of Magento 2 sets templates for Meta data of products.
Your specified SKU decides the URL of your product in Magento.
Magento 2 allows you to set up meta tags at the store view level. You can overwrite the meta tag on a category level and also decide upon a URL of your choice for that category.
The new Magento sets the default page as homepage as in earlier versions. So when you change or upgrade to the latest version of Magento remember to customize this important tag in content.
Magento allows you to add information before and after your title tag.
This is vital for the speed of sites and directly affects ranking. A fast site has a better ranking ability compared to a slower site.
Magento offers tools to reduce duplicate content on your website. This includes canonical Tags for various categories of products, Canonical tags for products, and category path in products URL.
ROBOTS.TXTis an improved feature that edits robots.txt files easily from the admin panel.
Meta Roboti s a default Meta robot set to INDEX, FOLLOW that is difficult to customize for any page except Google
XML Site Map site maps in Magento are found in Stores. Images are added here automatically, you can submit URL for site map to Robots.txt, and control the file size.
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