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Seventh Annual Panther Prowl 5k

Seventh Annual Panther Prowl 5k. “ Lovell* Palooza ” . “Are You Smarter Than The Chancellor?”. Chancellor’s Design Challenge. Hope House Work Day. Inaugural Run, Inauguration & Chancellor’s Free T hrow C hallenge. How we promoted events. Today@ & feature spot Used social media

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Seventh Annual Panther Prowl 5k

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  1. Seventh Annual Panther Prowl 5k

  2. “Lovell*Palooza”

  3. “Are You Smarter Than The Chancellor?”

  4. Chancellor’s Design Challenge

  5. Hope House Work Day

  6. Inaugural Run, Inauguration & Chancellor’s Free Throw Challenge

  7. How we promoted events • Today@ & feature spot • Used social media • Created hashtag#uwmchancellor • Promoted events on facebook • Created foursquare tips about Inauguration • Cross-promoted YouTube videos • Emailed UWM social media community • Used storify to capture tweets

  8. Photos with Pounce Promotion • Encouraged to upload photo to facebook

  9. Facebook Social Media Outcomes • Handed out business cards during Lovell*Palooza

  10. Facebook Social Media Outcomes • 35,961 Lovell*Palooza photo views on first day • 79,135views in a week

  11. Facebook Social Media Outcomes

  12. Facebook Social Media Outcomes

  13. Facebook Social Media Outcomes

  14. Facebook Social Media Outcomes • Reached 52,228 people • 379,454 impressions • 141 video plays in facebook

  15. Twitter Social Media Outcomes • Monitored #uwmchancellorhashtag • Tracked URL with ow.ly (hootsuite) • 859 clicks on 6 Inauguration URLs • 16% of followers • Used storify to save tweets • 5,380 views on storify stories

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