Group 3

1. Group 3 Dasom Han Min-jeongSeo Seung-Hyup You Yong-HeeKim

2. Contents • Introduction of the technology • Social & Individual perspectives of the technology • The expected future of the technology • Things to complement

3. Introduction of the technology - What is the IRIS RECOGNITION TECHNOLOGY • Definition • - An automated method of biometric identification • Through mathematical pattern-recognition techniques on video images of the iris, whose complex random patterns are unique. • Function • Extracting the region of iris and pupil • Shooting beam to pupil • Receiving reflected beam • Taking a picture • Identifying individuals by comparing iris code • Analyzing the condition of pupil • Design Camera: - Taking picture of iris. Built in computer: - Extracting the region of iris - Analyze the input data

4. Introduction of the technology - How will it is used in the future society. • Usage 1. An alternative of the current identification card - ID cards, medical and birth control system, E-passports, ID cards, licenses… 2. Security System - National defense area, corporate internal information control… 3. Advanced targeting strategy from corporations - Analysis of consumer behavior / mental & emotional state 4. Transaction System - On-line trading and E-commerce, ATM and bank side… • Changes in daily life • Enhanced Public security

5. II. Social & Individual perspectives of the technology - Obstacles of the technology Social Financial • A certain apprehension, fear and hesitation among people • Privacy rights issue •  Release of a biometric data to various third parties. • Data Security issues •  Hacking will be getting more serious and serious. • Objection to a ‘forced’ system. • Huge infrastructure cost •  Currently Iris access system costs at least $2,000 •  Even changing ATM machine because of new bill cost $220 billion • Expensive data building cost • Hard to find investors before proving its efficiency and convenience. ‘Umbrella Fear’ of Big Brother Implementing new system into whole society requires a great fortune

6. II. Social & Individual perspectives of the technology - Strategies to overcome & diffuse the technology Social Financial • Collaboration with government and bank is necessary. • - Government & bank investment for the new system • - Law should allow / force the replacement of ID card into iris recognition system. 1 • Emphasize convenience and security of the new system. • E.g. Promotion with government for better trust. 2 • Persuade big companies to join the system for their better performance. 3

7. II. Social & Individual perspectives of the technology - Expected benefits and harmful effects to society Benefits Harms • Increased convenience •  individual identification can be • done without any cards. •  Easier transaction without credit • cards or cash bills. • Reinforced security. •  No one shares same iris pattern • with other people. •  Easy to track down criminals • 3. Better targeting & marketing •  Based on the accumulated • database. •  Using immediate information • such as a consumer’s • mental/emotional state. • 4. Individuals will receive more individualized/helpful information. • Privacy issues. •  Personal information being • collected and used by others. •  Concerns about security of the • system itself & info leakage. • Overheated competitions for data • accumulation. •  The more data, the bigger profit. • Possibility of monopoly or oligopoly. •  The system will be not affordable • for small companies. •  Information gap between larger • corporates and small businesses • will be enlarged and profit as well.

8. II. Social & Individual perspectives of the technology - Institutional mechanisms to help the strategy applicable. • Standardization and Legalization of the Guideline • To prevent a) misuse of biometric data • b) invasion of personal privacy • Unify scattered private research  Form a national-level research group • Basic regulations and standards to follow • a) Scope where biometric data can be used • b) How much personal information should be revealed in the data • c) To whom the data will be accessible. • Education & Government initiative • Run a government-level-program •  Providing a professional education • Utilize it starting from the government level. • Form a expert committee composed of representatives from: • a) Government b) Academia c) Industry circle d) Civic groups • to explore diverse opinions and reach consensus among them.

9. II. Social & Individual perspectives of the technology - How would individuals feel when they use it in their daily lives • A daily life in 20XX A daily life in 20XX He wakes up and turn his computer on to check his e-mail. A built-in iris scanner scans his iris and he is automatically logged in to his e-mail account. 7am Subway transaction He is trying to go to work. He takes subway. While he waits for his train to arrive, iris scanners in the platform scans his iris and charges the fee. The amount of the fee is deducted from his bank account. 8am Restaurant recommendation 8am 1pm 9am Now he arrived to his workplace. To enter the office, he needs to let the iris scanner scan his eyes. The scanner identifies him and the door opens. 1pm During the lunch break, he goes to a restaurant in front of the office to get a meal. The scanner scans his eyes and recommends a set of foods. The restaurant keeps its own record of which customer prefers which of its food. Again, transaction is done by scanning. 7pm He is released from the work but he is so exhausted and stressed out. He goes to a supermarket to get something for his dinner. When he was shopping in the supermarket, the scanner scans his eyes and electronic display in front of him shows a image of beer. Seeing the image, He decides to add some alcohols in his shopping list. Supermarket Individualized marketing E-mail account Automatic log-in Entering into the office 9am 7pm 7am • The scanning is fast and easy  Maximized convenience • Displeased from revealed personal information.

10. The expected future of the technology - Will this technology be adopted in the future? When and how? • Industry Life-Cycle as an S-curve Current Identification method Present level of Iris Scan technology Will it be adopted? 1 Yes. There are huge possibilities to improve. When? Within 10 years 2 How? • Whenever the global standardization is agreed 3

11. The expected future of the technology - Will this technology be adopted in the future? When and how? • Our prediction of how the technology could be implemented Social security Retail Company Other public sectors Main database (managed by government) Health care industry Transpotation industry • Banks will use main database of Iris for transactions of their clients. • Companies will use main database for marketing. • Hospitals will use Iris Scan to recognize their patients data. • Airports will use Iris Scan to identify their customers. Banking sector Other private sectors

12. IV. Things to complement • Further Discuss It will be very difficult for Blinds & people with glaucoma to use this technology. 1 • Global standards are needed •  In global world, there should be no • difficulty even when foreigners try to use • their iris recognition technology in other • countries. 2