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Broadcast Day

Broadcast Day. Fernando Gomes de Oliveira, Technical Sales Manager, Latin America and the Caribbean Region 5th June 2007 Irdeto Brazil Rua Manuel da Nóbrega, 211 7th floor São Paulo, SP -Brazil 04001-081 Tel. +55 11 3266 5313 Fax. +55 11 3266 6470 Mobile. + 55 11 81173490. Group.

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Broadcast Day

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  1. Broadcast Day Fernando Gomes de Oliveira, Technical Sales Manager, Latin America and the Caribbean Region 5th June 2007 Irdeto Brazil Rua Manuel da Nóbrega, 211 7th floor São Paulo, SP -Brazil 04001-081 Tel. +55 11 3266 5313 Fax. +55 11 3266 6470 Mobile. + 55 11 81173490

  2. Group • Part of Naspers Media Group • ($2.5bn revenue) • +7,000+ employees Broadcast Day

  3. Tencent QQ 20,000,000 Irdeto Mobile DRM, S-DMB, T-DMB, DVB-H 5,000,000 Irdeto Pay TV DVB-C, DVB-S, DVB-T, MMDS 200,000 Number of Subscribers • MIH, QQ and Irdeto subscribers • 37.8 million Pay TV, Internet and Mobile subscribers Broadcast Day

  4. Who is Irdeto? • Over 350 satisfied customers • 380 professionals in 10 countries • Nearly 40 years of experience • Recently acquired Philips CryptoWorks • Part of Naspers Media Group • Systems for Pay TV • Digital (cable, Satellite and Terrestrial) • Broadband IPTV (xDSL, FTTH, Cable) • Mobile (DVB-H and DMB) Broadcast Day

  5. Irdeto Content Protection Solution • Ideal solution for Digital Age • Maximum Protection of subscriber revenues • Solutions for DVB, IPTV and MobileTV • Suitable for 100m subs+ requirements • Easily scaleable in lots of 5m subs • Meets Convergence requirements • Easy to use, user friendly interface • Responsive customer service • Proven CA modules for increasing ARPU • Easy to Simulcrypt when required • Widest range of consumer receiver options • 6th generation content security • Complies to international standards Broadcast Day

  6. Customer Base +350 Broadcast Day

  7. Protecting the world’s best content Broadcast Day

  8. How does it work? Broadcast Day

  9. Multiplexer Clear How does it work? Rede DVB Broadcast Day

  10. Multiplexer Scrambled Clear Scrambler EPG Scheduler Code DL IPPV SMS How does it work? Rede DVB Broadcast Day

  11. Multiplexer Scrambled Clear Scrambler EPG Scheduler Code DL IPPV SMS How does it work? Rede DVB Broadcast Day

  12. Multiplexer Scrambled Clear Scrambler EPG Scheduler Code DL IPPV SMS How does it work? Rede DVB CW Broadcast Day

  13. Multiplexer Scrambled Clear Scrambler EPG Scheduler Code DL IPPV SMS How does it work? Rede DVB Control Word Broadcast Day

  14. Multiplexer Scrambled Clear Scrambler EPG Scheduler Code DL IPPV SMS How does it work? Rede DVB ECM Broadcast Day

  15. Multiplexer Scrambled Clear Scrambler EPG Scheduler Code DL IPPV SMS How does it work? Rede DVB Entitlement Control Msg Broadcast Day

  16. Multiplexer Scrambled Clear Scrambler EPG Scheduler Code DL IPPV SMS How does it work? Rede DVB EMM Broadcast Day

  17. Multiplexer Scrambled Clear Scrambler EPG Scheduler Code DL IPPV SMS How does it work? Rede DVB Entitlement Mngm Msg Broadcast Day

  18. When to scramble ? • Content is sensitive or confidential • Need to create groups or define who is entitled to receive the content • Need to control the access • Content is paid (Distance Learning) • Pay TV operation (DTH) Broadcast Day

  19. Convergence and New Media • Mobile TV: next killer application • Expected to grow in the next years Broadcast Day

  20. 1900 1920 1980 2010 2025 2200 2110 2170 Convergence and New Media • DVB-SH - opportunities for: • Satellite operators • Equipments manufacturers • Headset vendors • MVNO (Mobile Video Network Operators • DVB-SH = evolution from DVB-H • 30MHz frequency available in S-Band • Satellite for 100% country coverage • Repeaters for urban and deep indoor coverage • 3G streaming for limited audience TV, VOD and interactivity 1 2 3 Broadcast Day

  21. 1 (DVB-SH) 2 3 (2.5/3G/HSDPA) Convergence and New Media Broadcast Day

  22. Convergence and New Media • Optimal coverage provided by the Hybrid architecture • Satellite coverage for nationwide service • Terrestrial coverage for • urban & sub-urban, outdoor to deep indoor • additional capacity S-Band Terrestrial coverage 27/45 TV channels(*) Satellite coverage 9 TV channels(*) TV channel @ 256 kbps Broadcast Day

  23. Channel 1 Channel 2 Channel n DVB-H Common Multiplex UHF Band DVB-SH S-Band S-Band as a complement to UHF • S-Band to provide: • geographical coverage complement • additional channels (including local) • easy and economical solution for indoor • UHF multiplex simulcast in S-Band • Dual reception on bi-mode [DVB-H UHF / DVB-SH S-Band] terminals Availability < 2008 Broadcast Day

  24. Why customers choose Irdeto security • Fully convergent system designed for DVB-S, DVB-T, DVB-C,DVB-H, S-DMB, DMB-T and IPTV. • Irdeto 6th Generation CA Card Security system • Robust, carrier grade, Modular design • Easily scalable, each server support 5m subs, System can support 100m+ subs • Based on Windows & SQL database • Industry standard XML API’s for easy integration • Easy to use interface Broadcast Day

  25. Why Irdeto? • Irdeto Latin America • More +41 CAS operations between satellite, MMDS, cable and UHF with a strong customer base • Local technical support for Digital TV, IPTV and Mobile TV • Irdeto has the world’s most satisfied customers • Independent customer loyalty surveys show that Irdeto customers consistently score significantly above the industry benchmark in every category, earning Irdeto Satmetrix Gold • Push VOD • Large experience in Push VOD solution, with a support for DVB and ATSC standards • FlexiFlash to update cards, unique in the market • Number of STBs manufactures that works with Irdeto Broadcast Day

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