1 / 27

1879

1879. "Use Your Electricity For More Than Light" (Sears catalog, Spring 1917 ). The role of Mobile Broadband in empowering people, business & society. Rakesh Lakhani Head of Mobile Broadband Region Middle East and North East Africa. Connected world. 3G subs=LTE subs. 90%.

ekristi
Download Presentation

1879

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 1879

  2. "Use Your Electricity For More Than Light"(Sears catalog, Spring 1917)

  3. The role of Mobile Broadband in empowering people, business & society Rakesh Lakhani Head of Mobile Broadband Region Middle East and North East Africa

  4. Connected world 3G subs=LTE subs 90% LTE subscriptions to be on par with 3G subscriptions by 2020 7.7 of the world’s population over 6 years of age will have a mobile phone by 2020 Billion MBB subscriptions in 2020 70% of people will have a smartphone by 2020 Region Mobile Subscriptions to increase from 650 M to 1 B in 2020

  5. Creating traffic growth 90% 10X will be from smartphones by the end of 2020 of the world’s population will be covered by mobile broadband networks in 2020 growth in smartphone traffic between 2014 - 2020 14 times traffic increase is expected in the region by 2020.

  6. Internet of things ► various requirements and use cases 26Billion Connected devices (Billions) Use case 1 Use case 2 Multiple use case with completely different requirements  One Network

  7. Socioeconomic effects of broadband investments For every 1000 additional broadband users ► 80 new jobs are created Doubling broadband speed increases GDP by 0.3% GDP +0.3% +1000 ► +80 For every 10 percentage points increase in broadband penetration ► GDP growth 1% +10% ► +1% GDP Analysis: Ericsson, ADL and Chalmers 2010, 2011 Mobile Broadband Key Enabler for any country’s development

  8. End User Experience Median downlink throughput (Kbps) High 4G Medium 4G No 4G End user needs are the same !! Source: Analysis performed by Ericsson based on Ookla’s NetMetrics data from Speedtest.net 2015

  9. App Coverage App coverage based on cell-edge (90 percent probability) downlink throughput (Kbps) NO 4G Medium 4G High 4G HD VIDEO STREAMING (2-4 Mbps DL) VIDEO STREAMING (720 Kbps DL) VIDEO TELEPHONY (320 Kbps DL) MUSIC STREAMING (160 Kbps DL) Key to Success  Right Experience Note: thresholds depicted are indicative on typical smart devices Source: Analysis performed by Ericsson based on Ookla’s NetMetrics data from Speedtest.net 2015

  10. Beyond average data consumption • The top 10 percent of users generate around 55 percent of traffic • Video is the dominant traffic type among heavy and extreme data users Heavy Users consume 20 times more Video than Average

  11. Application Coverage Iran Usage MB/user/month (MB) Psiphon is circumvention software that provides uncensored access to Internet content Min/user/month WiFi % of Total App Data Source: Ericsson analysis based on Mobidia data Jan 2015 App Usage is Cost (or Potential Revenue) to the Operator & Time Spent on App is Value to the User

  12. USA China Quarterly Market Share Change (pp) Quarterly Market Share Change (pp) +1% Compete on Performance 0.6% Compete on Performance 0.4% Relative Performance (%) Relative Performance (%) -80% -60% -40% -20% +20% +40% +60% +80% -200% -150% -100% -50% +50% +100% +150% +200% -0.4% Compete on Price Compete on Price -1% -0.6% Australia India Quarterly Market Share Change (pp) Quarterly Market Share Change (pp) Compete on Performance 2.0% +2% 1.5% Compete on Performance 1.0% +1% 0.5% Relative Performance (%) Relative Performance (%) -200% -150% -100% -50% +50% +100% +150% +200% -50% -40% -30% -20% -10% +10% +20% +30% +40% +50% -0.5% -1.0% -1% Performance comparison level : 10 Mbps -1.5% Compete on Price Compete on Price -2.0% -2% pp = percentage points THE VALUE OF PERFORMANCEPerformance Advantage key to Market Share Gain Better Performance = Market Share Gain = Increased Revenue

  13. Invest to succeed ►frontrunners keeps growing Relative revenue growth Frontrunner group achieved9.6% CAGR Frontrunner operators Peer group achieved2.7% CAGR Rest of the Market -1.4% CAGR Operators in same market as a frontrunner Operators in markets with no frontrunner Frontrunners provide best end user experience and build the market

  14. Networks Are about Multi-standard multi-band multi-layer Multi-layer GSM HSPA 5.0 GHz UNLICENSED LTE 2600 TDD CARRIER AGGREGATION 2100 1800 900 MACRO & SMALL CELLS COORDINATED IN ONE NETWORK 800 100 MHz per operators in 2020

  15. The Road to 5G The foundation of mobile telephony Mobile telephony for everyone The foundation of mobile broadband The evolution of mobile broadband The NetworkedSociety 63Mbps 300Mbps 10Gbps 5G 1GNMT, AMPS, TACS 3GWCDMAHSPA 2GGSM 4GLTE ~1980 ~1990 ~2000 ~2010 ~2020 5G for non-limiting access to information and sharing of data anywhere and anytime for anyone and anything

  16. 5G IS AN EVOLUTION NOT A REVOLUTION 10x-100x 1000x End-user Data Rates Mobile Data Volumes 10x-100x Connected Devices 10x 5G 4G 3G 2G Battery Life for Low Power Devices 5x Lower Latency Networked Society demands higher performance Source: METIS

  17. Access diversificationon the road to 5g Higher Speed More Capacity 1000MBPScat-x Better Performance 5CC 3CC + 256QAM(20+20+20) 600MBPScat-11 3CC (20+20+20) 150MBPScat-4 LTE Cat 1 Reduced Device Cost Power Saving Mode +10 years battery life 2CC (20+20) NW Energy efficiency Micro sleep TX/ 450MBPScat-9 LTE Cat 0 Reduced Device Cost Reduced Cost/Improved Efficiency LTE Cat-M Support for low cost Device 300MBPScat-6 Extended Coverage +15dB improved coverage Improved Coverage Extended Long DRX +10 years battery life 2CC (10+10) Improved Battery Life LTELatency Reduction 4.5 G is an essential step for going towards 5G

  18. The Road to 5G Additional bands MM WAVE MM WAVE ~30GHz ~30GHz 5g NX NX Additional standards ~10GHz ~10GHz LTE EVOLUTION SPECTRUM SPECTRUM TIME TIME 100GHz band for 5G vs 6GHz for LTE

  19. Blend Sitescape in to cityescape…

  20. 5G – Beyond Mobile Broadband Broadband experienceeverywhere anytime Mass market personalizedmedia and gaming Meters, sensors,“Massive MTC” Remote controlledmachines Smart Transport Infrastructureand vehicles Human / machinesinteraction And much morebeyond thecrystal bowl Beyond voice and data !!

  21. Networked society video 3min

  22. World gone wireless He has 3G/4G

More Related