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Welcome

Welcome. February 5 th 2013. Outline for Call. Where have been? Questions Elevator Speeches Personal Brand Statements Next steps. Values Goals Vision & Purpose Strengths Passions Target Audience Differentiation - attributes. Where have we been?. Make a Statement. r.

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Welcome

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Presentation Transcript

  1. Welcome February 5th 2013

  2. Outline for Call • Where have been? • Questions • Elevator Speeches • Personal Brand Statements • Next steps

  3. Values Goals Vision & Purpose Strengths Passions Target Audience Differentiation - attributes Where have we been?

  4. Make a Statement r

  5. Pitches, Statements, etc • Elevator speeches • Brand Statements • Alternatives

  6. How do others describe you? Functionally Emotionally

  7. Which famous person do you aspire to be?

  8. What brand would you aspire to be?

  9. Personable Custom Inspire Innovative

  10. Your Personal Brand Statement I use my ___________ to ________ for ___________ I support/help/empower/activate_________ _______ by __________ ________ Leveraging my __________ and ____, I deliver ________ to ______ . x

  11. The Three Simple Rules • One sentence long • Easily understood by a 12-year old • Able to be recited by memory

  12. Your PBS – an Example I redefine what it means to be retired and inspire retirees in North America to kick over the rocking chair and lead rich, fulfilling, philanthropic lives. Feisty Practices what she preaches Philanthropic Positive

  13. Your PBS – an Example I use my quirky nature, confidence and passion for fun to motivate creative teams in ad agencies and marketing departments to work together more effectively to drive greater value for their organizations. Quirky Collaborative Creative Confident

  14. Your PBS – an Example Through my natural enthusiasm and my empathy for others, I inspire research and development professionals to develop innovative products in biotechnology. Empathy Leader-like Creative High-energy

  15. Your PBS – an Example I deliver Zen-like tele-seminars and on-line learning programs to stressed out, overworked police officers, firemen and other emergency workers to help them identify, manage and reduce stress. Calming Philanthropic Forward thinking Caring

  16. Your PBS – an Example In working collaboratively with designers, I write witty, pithy, timely and compelling copy for marketing materials for B to B companies. Funny Team focused Sarcastic Likeable

  17. Your PBS – an Example Sitting at the intersection of technology and business, I use my passion for communication to help IT professionals in Fortune 100 companies express themselves in ways that are understood by business people. Nerdy Intelligent Makes the complex simple Corporate

  18. Your PBS – An Example I use my 25 years of experience in - and passion for - marketing to help senior marketing executives in large organizations succeed by making marketing valued inside the organization. Intellectual Passionate People-focused Executive

  19. Your PBS – An Example Through my intuition and genuine concern for- and interest in - others, I build long-lasting, fruitful relationships with my team, my business partners and clients to drive consistent, recurring revenue for my company. Results focuses Intuitive Compassionate Committed

  20. How to Use it • Try out several iterations • Refer to it often • Ask yourself if you are being true to your brand

  21. Alternatives • One word pitch • Question pitch • Rhyming Pitch • Subject Line Pitch • Twitter Pitch • Pixar Pitch

  22. Next Steps • Today – Call download, uploads • Book your laser coaching session by end of February to maintain momentum • Share and support on Facebook • E-mail Paul • Survey your feedback

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