Endowment fundraising for museums
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ENDOWMENT FUNDRAISING for MUSEUMS. John Baguley CEO International Fundraising Consultancy www.ifc.tc. What is an Endowment?.

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ENDOWMENT FUNDRAISING for MUSEUMS

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ENDOWMENT FUNDRAISING for MUSEUMS

John Baguley

CEO

International Fundraising Consultancy

www.ifc.tc


What is an Endowment?


“Certain forms of NCOs, including public organizations, religious organizations, foundations and ANOs, may establish endowments (Article 2, Law on Endowments). An endowment can be established using funds given by a donor(s) to an NCO. Donations to the endowment can only be made in the form of money. The law requires that endowments be managed by a qualified management company under a contract with the NCO owner of the endowment.  Income generated from an endowment can be used by an NCO to finance its statutory activities.  The minimum term for establishing an endowment is ten years.“


Trust in Allah but tether your camel…


Preparation

  • Who will manage the fund? Inflation…

  • How will the funds be used? Log-frame…

  • Why is this important?

  • Monitoring & evaluation…


Staff or volunteers?


Feasibility Study

  • Create a ‘case for support’.

  • Research the sources of funds.

  • Agree the strategy.

  • Appeal schedule.

  • Appeal staff.


Endowment Appeal Stages


Sources of Funds

  • Government.

  • Grant-making organisations.

  • Companies.

  • Individuals.

  • Trading + fees.

  • Events.

  • Internet.


Year Chart


Fundraising is for everyone in your organisation


Research is far more important than we realise.


Case For Support


“Be distinct

or extinct”


PrivatePhase

Cultivation and asking wealthy people.

Approaching foundations etc.

Asking governments and companies.

NO PUBLICITY


APPLYING TO FOUNDATIONS


Foundation Applications

  • Research

  • Follow the guidelines

  • Write a log-frame

  • Apply in time

  • Monitor & evaluate

  • Report back

  • Apply again

  • Creating a relationship


Many people have become very rich.


Major Donor Fundraising

  • Research

  • Cultivate

  • Ask - Negotiate

  • Thank

  • Ask again

    Take the time for

    personal contact…


PublicPhase

Media publicity.

2.Public Events.

3.Reaching the public.

4.Finding new rich donors and private foundations.

When certain of success


Events raise funds & publicity


Events

  • Concerts

  • Art Auctions

  • Immortality Auction

  • Sponsored Walks

  • Dinners

  • Readings


If no one has heard of you no one is going to give to you…


Stewardship

1.Thank everyone properly & quickly.

2.Honour your commitments.

3.Fulfil naming opportunities.

4.Cultivate the relationship again

Ask again!


The Fundraising Pyramid

Trading

Events

Government

Foundations etc.


Do not underestimate legacies


Legacies

  • Talk to supporters

  • Leaflets

  • Online marketing

  • Free advice

  • Thank publicly

  • Every 3 years


YOUR BEST DONORS…


“I saw the angel in the marble and carved until I set him free.”

MICHELANGELO


QUESTIONS?

Any Questions?


Contact Details

John.Baguley@ifc.tc

Thank you…


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