Endowment fundraising for museums
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ENDOWMENT FUNDRAISING for MUSEUMS. John Baguley CEO International Fundraising Consultancy www.ifc.tc. What is an Endowment?.

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ENDOWMENT FUNDRAISING for MUSEUMS

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Endowment fundraising for museums

ENDOWMENT FUNDRAISING for MUSEUMS

John Baguley

CEO

International Fundraising Consultancy

www.ifc.tc


What is an endowment

What is an Endowment?


Endowment fundraising for museums

“Certain forms of NCOs, including public organizations, religious organizations, foundations and ANOs, may establish endowments (Article 2, Law on Endowments). An endowment can be established using funds given by a donor(s) to an NCO. Donations to the endowment can only be made in the form of money. The law requires that endowments be managed by a qualified management company under a contract with the NCO owner of the endowment.  Income generated from an endowment can be used by an NCO to finance its statutory activities.  The minimum term for establishing an endowment is ten years.“


Endowment fundraising for museums

Trust in Allah but tether your camel…


Preparation

Preparation

  • Who will manage the fund? Inflation…

  • How will the funds be used? Log-frame…

  • Why is this important?

  • Monitoring & evaluation…


Endowment fundraising for museums

Staff or volunteers?


Feasibility study

Feasibility Study

  • Create a ‘case for support’.

  • Research the sources of funds.

  • Agree the strategy.

  • Appeal schedule.

  • Appeal staff.


Endowment appeal stages

Endowment Appeal Stages


Sources of funds

Sources of Funds

  • Government.

  • Grant-making organisations.

  • Companies.

  • Individuals.

  • Trading + fees.

  • Events.

  • Internet.


Year chart

Year Chart


Endowment fundraising for museums

Fundraising is for everyone in your organisation


Endowment fundraising for museums

Research is far more important than we realise.


Case for support

Case For Support


Endowment fundraising for museums

“Be distinct

or extinct”


Private phase

PrivatePhase

Cultivation and asking wealthy people.

Approaching foundations etc.

Asking governments and companies.

NO PUBLICITY


Endowment fundraising for museums

APPLYING TO FOUNDATIONS


Foundation applications

Foundation Applications

  • Research

  • Follow the guidelines

  • Write a log-frame

  • Apply in time

  • Monitor & evaluate

  • Report back

  • Apply again

  • Creating a relationship


Endowment fundraising for museums

Many people have become very rich.


Major donor fundraising

Major Donor Fundraising

  • Research

  • Cultivate

  • Ask - Negotiate

  • Thank

  • Ask again

    Take the time for

    personal contact…


Public phase

PublicPhase

Media publicity.

2.Public Events.

3.Reaching the public.

4.Finding new rich donors and private foundations.

When certain of success


Endowment fundraising for museums

Events raise funds & publicity


Events

Events

  • Concerts

  • Art Auctions

  • Immortality Auction

  • Sponsored Walks

  • Dinners

  • Readings


If no one has heard of you no one is going to give to you

If no one has heard of you no one is going to give to you…


Stewardship

Stewardship

1.Thank everyone properly & quickly.

2.Honour your commitments.

3.Fulfil naming opportunities.

4.Cultivate the relationship again

Ask again!


Endowment fundraising for museums

The Fundraising Pyramid

Trading

Events

Government

Foundations etc.


Endowment fundraising for museums

Do not underestimate legacies


Endowment fundraising for museums

Legacies

  • Talk to supporters

  • Leaflets

  • Online marketing

  • Free advice

  • Thank publicly

  • Every 3 years


Endowment fundraising for museums

YOUR BEST DONORS…


Endowment fundraising for museums

“I saw the angel in the marble and carved until I set him free.”

MICHELANGELO


Any questions

QUESTIONS?

Any Questions?


Contact details

Contact Details

[email protected]

Thank you…


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