1 / 18

Digital marketing course

Google Webmaster Tools reveals how Google looks your site online. Webmasters use this tool to fix problems with the site if any. It offers lot of tools for webmasters with which one can improve the visibility of the site and fix problems if any. <br>

edusmartskill
Download Presentation

Digital marketing course

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital marketing course Webmasters + Google Analytics

  2. Google Analytics is one of the most widely used web analytics applications. Some of the information, you will learn to derive includes:

  3. Visitor Reports • Web trafficReports • Details of Keywords • Content • Conversion Rate

  4. Google Webmaster Tools reveals how Google looks your site online. Webmasters use this tool to fix problems with the site if any. • It offers lot of tools for webmasters with which one can improve the visibility of the site and fix problems if any. Some of the topics covered in this course are:

  5. Crawl Errors • Search Queries • Links • Blocked URLS

  6. Malware • HTML errors • Fetch as Google

  7. Upon completion of this course, students will be; • Analytics course training will help you to discover the importance of Analytics in Digital Marketing; What is the use, How to use this tool and How to get maximum benefit for your Business online? • Effectively measure the performance of your website, digital marketing channels and user behavior on your site

  8. Able to set-up, implement and track pros-cons effectively in Google Analytics tool • Help you to interpret data & fix different loop holes, and support you with various opportunities for better ROI or increase traffic or sales • Evaluate, monitor and innovate your online strategies to get better results

  9. Improve your website usability, Digital Marketing support & customer engagement • Provide guidance to think through advanced web marketing strategies with a global and local perspective

  10. This course is applicable for everyone who is good in analytically thinking, mathematics, statistics, and not restricted to anyone who is passionate to pursue a Digital Marketing career; • Students/Freshers • Offline Marketer’s

  11. SEM / PPC Analyst • Non-Digital Marketer • Start-Up organization willing to introduce Digital Marketing

  12. Product & Brand Managers • Candidates confused in deciding on a job career can take this as their future career • Small Business Owners, Start-Ups & Entrepreneurs targeting for instant visibility

  13. MIS executives • CEOs / CTOs • MBA / MCA / B.E (Comp Science) students • B.Com / BBM graduates

  14. There is no eligibility criteria for this course as such. You can take up this course if you are : • Sales and Marketing Professionals • Digital Marketers • IT Professionals

  15. Working Executives who want to switch to a career in Digital • Executives who want to enhance their marketing knowledge • Small Business Owners looking at adopting digital tools to enhance their businesses

  16. Flexible (read freelance) career seekers. Work from home professionals • Students passing onto their Final year of graduation • Graduates from any discipline

  17. COURSE STRUCTURE • What Is Google Analytics? •   What Is Google Webmaster? • Setup Analytics & Webmaster Account •   Set Goals

  18. Add Filter • Track Following Reports •        Organic • Social Media • Paid •         Referral 

More Related