Mika MENDES London Concert Saturday 28 th May 2011

1. Mika MENDES London ConcertSaturday28th May 2011 SPONSORSHIP PACK Mika Mendes Concert – 28th May 2011

2. Content • The promotional opportunities • The different promotional channel used before, during and after the event • The different sponsor packages • Gold • Silver • Bronze • Contact details Mika Mendes Concert – 28th May 2011

3. The promotional opportunities • To have your brand/product awareness raised to our audience and targeted communities, within London, nationally and internationally (MD Entertainments events are promoted across Europe) • To have your logo/name repeatedly presented via different medium to our audience, efficiently raising awareness • To generate more customers/sales via interactive, innovative promotional tool and presence • To access communities that are known for being hard to reach (African & Portuguese Speaking) • Being associated with a high quality / high profile event Mika Mendes Concert – 28th May 2011

4. Who and how many people our Sponsor will reach? • Via MD Entertainments - between 250 to 300 unique visitors daily on www.mdentertainments.org website - Over 6000 facebook contacts across Europe, although the majority are London / UK based. - Newsletter sent to 3500 contact - Message sent to 2000 Hi5 contact - Promotional video posted on youtube, myspace, facebook and linked on twitter - Online radio (Benguela Radio Mix - UK based Angolan radio and BBC 1xtra – Destination Africa show by DJ Edu) • Via printed promotional material, fliers, booklet and through printed media Mika Mendes Concert – 28th May 2011

5. The different promotional channel used • Before the event • Online promotion • Event facebook page, • Event webpage • Online communication via Newsletter • Hi5 • other website used to list the event such as Timeout, Skiddle, Ents 24 etc (over 25 website are used to list our events) • Electronic flier • Printed flier or booklet (depending on fund raised) • Minimum of 5000 fliers ( A5 size with one A6 size for sponsors) or • Minimum of 5000 booklets of 12 A6 pages with 7 A6 pages for sponsors • Booklets will contains listings of club night, dance classes, restaurants and useful information that will make the recipients want to keep it, extending the value for the sponsors in time • Distributed at specific events and communities, left at specific venues such as café, restaurants, community centres, embassies and consulate • Posters • Printed ticket • Printed media such has London Timeout listing. • Special Text marketing offering sponsor’s exclusive discount or offers for advance ticket buyer Mika Mendes Concert – 28th May 2011

6. The different promotional channel used • During the event • Promotional area, with specific area for sponsors • Possibility of having pull-up banner inside the venue or at the sponsor area • Sponsors might be able to collect audience contact details by them entering draw to be done at a later date for example • Sponsors might have the opportunity to hand out samples or vouchers at the event, or to leave them for people to take away • Special sponsors gift could be given out to VIPs ( 60 people approx) • Before and after the performances a projector and screen will be in use and sponsors will be included in the presentation via • A mute video • logo & name followed by contact details or location • A mix of both or with picture (as long as it is provided to us ready to insert and to show) • Length will vary with package selected • To be named and thanked during the event by our presenters Mika Mendes Concert – 28th May 2011

7. The different promotional channel used • After the event • The first newsletter sent after the event will thank all who have made the event possible including the Sponsors • A special webpage will be put together with a review of the event, pictures and all the sponsors • Sponsors will be able to communicate directly with contacts they met during the event • New customers/ contact will use the sponsors product or services via the vouchers or incentive given to them at the event Mika Mendes Concert – 28th May 2011

8. The Different Package: GOLD Our Gold Package give you • Premium position on booklet • Premium position and up to 30 second of video / presentation time during event and repeated through out the event • Presence on our VIP table (via gift, samples, vouchers or fliers) • Highest positions on all Online listing • Bigger logo on Posters /Online flier • Possibility to have pull up banner (or posters in designated area) inside the venue, to have someone representing your company to talk to our audience, to collect contact, give out sample etc. • The use of our text marketing to advertise an offer linked to the event (ie 20% discount to all advance ticket holder) • An insert on MD Entertainment newsletter • Cost £1200 to £800 (depending on position on booklet and time we get your response) Mika Mendes Concert – 28th May 2011

9. The Different Package: SILVER Our Silver Package give you • Position on middle pages of the booklet • Up to 15 seconds of video/presentation time during event and, repeated throughout the event • Middle position on Online listing • Promotional area with possibility to collect contact details via fill out forms/cards • Possibilities of having Posters in designated area • Cost £500 Mika Mendes Concert – 28th May 2011

10. The Different Package: SILVER Our Bronze Package gives you • Logo/name on booklet/fliers and posters • Logo/name on online promotion • Logo/name on presentation (8 Seconds) • Printed promotional material made available to our guest on the night (promotional area) • Cost £250 Mika Mendes Concert – 28th May 2011

11. Invitation & Contact All potential sponsors are invited to attend any of MD Entertainments event to see for themselves our audience and/or to meet to discuss their particular requirement. We are happy to tailor our package to make your sponsorship of our event work for you! Thank you for your time and consideration Marie Doyen www.mdentertainments.org Marie@mdentertainment.org +44 (0) 7967204891 Mika Mendes Concert – 28th May 2011