1 / 10

Consumer Pressures for CSR 企业社会责任（ CSR ） - 来自消费者的压力 Andrew Millington 安德鲁 • 米林顿

Consumer Pressures for CSR 企业社会责任（ CSR ） - 来自消费者的压力 Andrew Millington 安德鲁 • 米林顿 University of Bath 巴斯大学. What issues are ethical consumers interested in? 道德消费者对哪些问题最感兴趣？ Organic products 有机产品 Animal testing 动物试验 Animal welfare 动物福利 The environment 环境 Ethical investment 道德投资

eden-estes
Download Presentation

Consumer Pressures for CSR 企业社会责任（ CSR ） - 来自消费者的压力 Andrew Millington 安德鲁 • 米林顿

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Consumer Pressures for CSR企业社会责任（CSR）-来自消费者的压力 Andrew Millington安德鲁•米林顿 University of Bath 巴斯大学 . .

  2. What issues are ethical consumers interested in? • 道德消费者对哪些问题最感兴趣？ • Organic products 有机产品 • Animal testing 动物试验 • Animal welfare 动物福利 • The environment 环境 • Ethical investment 道德投资 • Labour standards 劳工标准 • Fairtrade 公平贸易 • Ethical consumerism:personal consumption where choice has been informed • by a particular ethical issue (ECR, 2005) • 道德消费主义：在特定道德论点指导下进行选择的个人消费（ECR, • 2005年）

  3. Consumer strategies in the market • 消费者在市场上的策略 • Ethical consumers pursue positive and negative strategies.道德消费者寻求积极的和消极的策略。 • Positive strategies: growth of ‘green’ markets and socially responsible consumption (Organic Produce, Fair Trade) 积极策略： “绿色”市场的增长和具有社会责任感的消费（有机产品、公平贸易） • Negative strategies: consumer concern over irresponsible practices – consumer boycotts – damage to corporate reputation. 消极策略：消费者为不负责任的做法而担忧－消费者联合抵制－有损公司声誉。

  4. How important is ethical consumption in the UK? • 在英国，道德消费具有何种程度的重要性？ • MORI surveys suggest that consumers have a strong commitment to ethical consumption. MORI调查显示，消费者对道德消费极为赞成支持。 • 38% of consumers say that it is very important that a company has a high degree of social responsibility when deciding to purchase 38%的消费者认为，在决定购买时，公司具有高度的社会责任感是一项非常重要的考虑因素。 • 15% are ready to take action if they have information • 15%的人会在了解情况时积极采取行动 • 5% are passionate and search out products which are socially and environmentally sound.5%的人异常热情，积极寻求具备社会和环境两方面可靠性的产品。 • Activists are middle age 35-54, middle class and well educated. Opinion formers.积极分子均在35-54的中等年龄范围内，属于中产阶级，并且受到良好教育。属于观念引领者。 • All groups expect good quality and customer service 所有群体都期待优秀的质量和优良的客户服务

  5. How big is the market? 这个市场有多大？ • The total market share for ethical goods and services is less than 2% (EPI).Increased by 22% over the last 6 years. • 道德商品和服务的总市场份额不足2%（EPI）。过去6年来，增长了22% • Major sectors:finance £11bn, personal products £7bn, food £4bn, climate change £3bn. • 主要领域：金融11万亿英镑，个人产品7万亿英镑，饮食4万亿英镑，气候变化3万亿英镑。 • Fastest growing sectors are well labelled.Consumers can make informed choices. 增长最为迅速的领域得到良好的宣传标榜。消费者可以做出有充分依据的选择。 • Fairtrade mark food sales 1999 £22m 2004 £140m 公平贸易标志食品销售额1999年为2200万英镑，2004年为1.4亿英镑 • Organic food sales 1999 £390m 2004 £1119 有机食品销售额1999年为3.9亿英镑， 2004年为11.19亿英镑

  6. Clothing, ethical boycotts and labour standards • 服装、道德抵制和劳工标准 • Labour standards in the clothing and footwear industries in the developing and transitional economies have been subject to significant criticism in the media and high profile cases (eg NIKE). 在媒体和著名案例（如耐克）中，发展中国家和过渡型国家中的服装和鞋制品行业的劳工标准已经受到严重批评。 • Ethical clothing sales accounted for only £43m in the UK in 2004 (ECR, 2005). 2004年，英国的道德服装销售额仅占4300万英镑（ECR，2005年）。 • Ethical boycotts of particular brands accounted for £296m 对特定品牌的道德抵制达到£2.96亿英镑

  7. Are labour standards important to consumers? • 劳工标准对消费者是否重要？ • 70 % of consumers state that MNCs should ensure good working conditions and fair treatment for employees in developing and transitional economies. 70%的消费者指出，发展中国家和过渡型国家中的跨国公司应当保证其雇员得到良好的工作条件和公平的待遇。 • Human/employment issues and the media 人员/就业问题和媒体 • Boycotts and corporate reputation 联合抵制和公司声誉

  8. Employees and labour standards • 员工和劳工标准 • Employees as consumers 作为消费者的员工 • Employees as consumers of CSR 作为CSR消费者的员工 • CSR and employee commitment, recruitment and retention CSR和雇员承诺、招聘和留用

  9. The Future 未来 • CSR training in firms will heighten awareness of labour standards 公司中的CSR培训将会强化劳工标准意识 • Labelling will increase consumer awareness良好的宣传标榜将会提高消费者的意识 • MNCs are under increasing pressure to demonstrate socially responsible behaviour 跨国公司受到越来越大的压力必须展示其行为对社会负责的。 • The agenda is shifting from certification and process to assurance 工作重点已经从认证和过程转移到了保证措施上

  10. Implications 相关的影响或启示 • Labour standards are likely to become an increasingly important feature of UK consumer markets.劳工标准极有可能成为英国消费者市场上的一个越来越重要的特征。 • UK companies are likely to pay increasing attention to labour standards in procurement policy.英国公司极有可能越来越多地关注采购方针中的劳工标准。 • Monitoring is likely to become increasingly important 监控极有可能变得越来越重要

More Related