CSR as Innovation. Prepared by Diana Adair, MBA ’06 March 14, 2007 Professor Kellie McElhaney MBA 292: Strategic Corporate Social Responsibility. Table of Contents. CSR Overview CSR Communications Google Case Study Working at Google. CSR Philosophy. Mission:
CSR as Innovation
Prepared by Diana Adair, MBA ’06
March 14, 2007
Professor Kellie McElhaney
MBA 292: Strategic Corporate Social Responsibility
Organize the world’s information
Don’t be evil
Setting an example
What are the challenges facing technology companies?
What are the challenges facing Google?
-Organic, locally-grown food
-Corporate Environmental Programs
Global Communications and Public Affairs