What is attitude and where did it come from
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Attitude in the Workplace. What is Attitude and Where Did It Come From?. WHAT’S YOUR ATTITUDE?. Quote. A positive attitude may not solve all of your problems, but it will annoy enough people to make a difference. Herm Albright. Presentation Objectives:. Define the term “attitude”.

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What is Attitude and Where Did It Come From?

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Attitude in the Workplace

What is Attitude and Where Did It Come From?


Lesson 1


A positive attitude may not solve all of your problems, but it will annoy enough people to make a difference.

Herm Albright

Lesson 1

Presentation Objectives:

  • Define the term “attitude”.

  • Introduce Maslow’s Hierarchy of Needs theory as it relates to the display of attitudes.

  • Discuss the way people communicate attitude and how it applies to human needs.

Lesson 1

What is Attitude?

The Random House College Dictionary Revised Edition

Attitude is defined as a manner, disposition, feeling, position, etc. toward a person or a thing.

Simply stated,

Attitude is how we feel about a person, thing, or situation.

Lesson 1


  • Shapes the personality

  • Is derived from experiences:

    • Family

    • Friends/peers

    • Media

    • Personal

  • Can change based on new experiences

Lesson 1

Attitudes Specifically Come From Our…

  • Feelings (affect)

  • Beliefs (cognition)

  • Behavior (response)

    And all of the above are impacted by:


Lesson 1

Maslow’s Hierarchy of Needs1

Abraham Maslow

Lesson 1

Maslow’s Hierarchy of Needs1(in order of importance to individuals)

  • Basic(breathing, food, water, sex, sleep, homostasis, excretion)

  • Safety(security of: body, employment, resources, morality, the family, health, property)

  • Physiological(friendship, family, sexual intimacy, self-esteem, confidence, achievement, respect of others, respect by others)

  • Self-actualization(morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of fact)

  • Peak Experiences (profound moments of love, understanding, during which a person feels more whole, alive, self-sufficient and yet a part of the world)

Lesson 1

Maslow’s Theory and Attitude

The relationship between this theory and way attitudes are developed is that:

  • People’s needs begin at the lowest level.

  • As the lower level needs are met, people begin to pursue, higher levels of fulfillment.

  • Through these needs attitudes are developed that depend on self-satisfaction.

Lesson 1

Criticisms of Maslow’s Theory

  • Order of needs may be different for different types of people.

  • Low number of participants was studied.

  • Needs recur through time – don’t just disappear never to return.

Abraham Maslow

Lesson 1

Communicating Attitudes

  • Non-verbal Communication

    • Body Language

    • Gestures

  • Verbal Communication

    • Oral

    • Written

Lesson 1

Attitude In Action

Lesson 1

Video Reflection

  • Have you ever been in a similar situation?

  • Were you the employee or the customer?

  • Does the employee exhibit the proper “face” of the business?

  • What would you suggest the employee do differently?

  • Do you think customer service training improve the customer/client interaction?

Lesson 1

Presentation Highlights:

  • Attitude is how we feel about a person, thing, or situation.

  • Maslow’s Hierarchy of Needs theory bases attitude on levels of individual self-satisfaction.

  • Per Maslow, when these needs are met people maintain a more positive attitude.

  • Although not all psychologist agree with Maslow’s theory, it is the best known regarding human behavior.

  • Attitudes are communicated non-verbally through body language and gestures; verbally through tone, length, style, and inflection.

Lesson 1


  • “Maslow’s Hierarchy of Needs”. Wikipedia.com. Web. 13 July 2010.

  • Bennett, Bill. Challenging Maslow’s Hierarchy of Needs. 13 July 2010. http://billbennett.co.nz/challenging-maslows-hierarchy-of-needs/.

Lesson 1

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