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Masahiro Yamamoto Senior Tsunami Advisor Trinidad, June 2007

Tsunami and the Media: Broadcasting Alerts and Public Safety - Japan NHK. Masahiro Yamamoto Senior Tsunami Advisor Trinidad, June 2007. Intergovernmental Oceanographic Commission. Measurement of Seismic Intensity. Strong Motion. Earthquake. Amplitude Duration Frequency.

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Masahiro Yamamoto Senior Tsunami Advisor Trinidad, June 2007

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  1. Tsunami and the Media: Broadcasting Alerts and Public Safety - Japan NHK Masahiro Yamamoto Senior Tsunami Advisor Trinidad, June 2007 Intergovernmental Oceanographic Commission

  2. Measurement of Seismic Intensity Strong Motion Earthquake Amplitude Duration Frequency Seismic Intensity Strength of ground motion Index of damage

  3. JMA Seismic Intensity Scale 5 lower 5 upper 6 upper 6 lower

  4. Comparison of Seismic Intensity JMA Scale 0 1 2 3 4 5L 5U 6L 6U 7 MM Scale 1 2 3 4 5 6 7 8 9 10 11 12 Modified Mercalli MSK Scale 1 2 3 4 5 6 7 8 9 10 11 12 Medvedev-Sponheuer-Karnik

  5. Dissemination of Tsunami Warning and Earthquake Information satellite Loud Speakers Sirens Local Governments Police, Fire offices Residents in coastal areas at risk Dedicated telephone line TV broadcasting Radio Stations On TV Screen Central Government JMA as National Center Etc.

  6. Earthquake information 5min Emergency Operation by Seismic Intensity Information EQ. Prime Minister’s Official Residence Cabinet Office Defense Agency Japan Coast Guard Metropolitan Police Department Fire and Disaster Management Agency NHK, a broadcast organization 6 lower (5 upper for Tokyo) Seismic intensity information Emergency Assembly team Conference 2min Estimation of damages 4 Investigation of damages 3min Tsunami Warning 5 lower Investigation of damages 5 lower Investigation of damages 4 Announcement with TV or Radio

  7. TV Broadcasting in JapanWhen an Earthquake Occurs…..

  8. NHK TV Screen Image showing Seismic Intensity by Miyagi-ken Earthquake on 26 July 2003 within 5 minutes after Earthquake with/without Tsunami Warnings 15

  9. NHK: How they respond Issue as Urgent Breaking News Using all Media (8 Domestic Channels) 1) Computerized Screen 2) Automatic generated scripts 3) 450 Robot cameras nationwide 4) Helicopters

  10. NHK’s Preparations • Plan/Manual to respond efficiently for all types of disasters • Regular Drills (internal, partial and whole) • Regular & close coordination JMA and other authorities hot line & other multiple communication line

  11. Ratings surge (TV programs) Jul.26/2003 7:13 am Magnitude 6.4 Seismic Intensity 6 plus

  12. WHY BROADCASTING ?Useful tool to convey vital information • WIDE REACHABILITY Television/ Radio per household/ community • SPEED Allow people to respond • LIVE Update latest information • Education Visual & Audio material Enhance awareness and preparedness

  13. Minimizing damage BROADCASTERS (TV & Radio)– Ready and effective tool to convey information to people at the last mile Broadcasters can contribute to minimizing impact of natural disasters THEY PROVIDE: Quick and accurate information GOAL: NOT to generate any Rumor / Panic

  14. Thank you

  15. PREPARING FOR TSUNAMI AND OTHER DISASTERS EDUCATIONAL PROGRAMMES: Serve as Reminders • MEMORIAL DOCUMENTARIES • CLIPS/ MATERIALS FOR SCHOOL • CLIPS/ MATERIALS FOR COMMUNITY • CLIPS/ MATERIALS FOR FAMILIES • EVENTS

  16. NHK’sInternational Contributions • Distributing NHK’s productions on tsunami and other natural disasters • ABU workshops sharing lessons NHK learned from the past experiences

  17. Distribution of Programs • Documentaries on Tsunamis • 30-second programs on the nature of earthquakes and tsunami • Promoting co-productions for commemorative day of Tsunamis

  18. Visuals on preventing Disasters Earthquakes, tsunamis, floods, landslides, typhoons, volcanic eruptions and others Information on: 1) mechanism by CG 2) real image of damage 3) how we can mitigate the danger

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