1 / 18

Late Night Fast Food Drive-Thru Users

Late Night Fast Food Drive-Thru Users. Sutee Dee Jesus Fernandez Kevin Tostado. Statement of Problem. Users Fast Food Drive-thru users After 10 pm College students representative of user group Challenges Information Communication Accuracy/Feedback Speed. Getting To Know The User.

eavan
Download Presentation

Late Night Fast Food Drive-Thru Users

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Late Night Fast Food Drive-Thru Users Sutee Dee Jesus Fernandez Kevin Tostado

  2. Statement of Problem • Users • Fast Food Drive-thru users • After 10 pm • College students representative of user group • Challenges • Information • Communication • Accuracy/Feedback • Speed HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  3. Getting To Know The User • Conducted user observations and interviews • Focused on college students at Olin as representative for larger user group • Constructed personas, lexicon, created task matrix, and scenarios based on what we learned HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  4. Introducing Our Personas HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  5. Joe Bullock • Characteristics • Driver • Upperclassman • Usually goes alone • Knows what he wants to order • Devoted to specific fast food chain • Goals • To satisfy hunger in as little time as possible HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  6. Natalie Matthews • Characteristics • Usually passenger • Involved in social causes, dislikes multinational corporations • Cynical about fast food experience • Lactose intolerant • Goals • To get what she wants to order • Deal with staff as little as possible • Wants best quality possible HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  7. Dave DiMaggio Characteristics • Freshman • Goes when asked; goes with the flow • Isn’t involved on campus • Goes late, around 1-2 am • Goals • Get off campus • Get food for others and get orders right • Don’t take way too long HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  8. Sandra Portman • Characteristics • Usually indifferent about what to get, laid back • Feels rude talking to a box • Never asks for special orders • Goes out to “get away”, takes her time • Often driver • Goals • Take a long break • Spend time with good company HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  9. Ordering Process • Main steps taken in ordering food: • Identify • Select • Order • Verify • Ordering process turns out to be non-linear HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  10. Task Matrix HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  11. Scenarios • Large Order • Special Needs • Combined our different scenarios into one scenarios • More representative of reality • Streamline testing process HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  12. Low-Fi Testing HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  13. What We Learned From Low–Fi Testing • People felt visual system was more appealing but text was helpful in some areas • Voice communication still provided advantages over prototypes • People may not want to use touch screen right before eating • Some of the design was unclear in providing information users needed HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  14. Changes From Low-Fi To Interactive • Added plus and minus buttons to the items in the tray/order section of the exploded burger • On the Build Your Sandwich section, added a "Cost of Item" and "Subtotal" display to help with verification • "Start Over" button in the Build Your Sandwich section was clarified • We changed the Exploded Burger interface to become a simple touch interface rather than trying to incorporate hardware elements HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  15. Interactive Prototype Features • Focus on the special order part of the ordering • Consists of welcome screen, the build your burger screen and a thanks/confirmation screen. • Limitations • Leaving out main menu and side/drink selection menus • User can only currently order one type of burger. • No animations. HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  16. Demonstration • http://students.olin.edu/jfernandez/projects/hfid/ebp/ • Interactive prototype was initially built in Flash, but changed to HTML/PHP for sake of time and simplicity. HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  17. How Prototype Fits Scenario • This prototype focuses on special order part of ordering process • First step in reconciling our previous models (exploded burger and ATM interface) • Additional feedback will help us improve prototypes for future phases HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

  18. Questions? HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado

More Related