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Vodafone Social Media: Lab, Facebook, Twitter, YouTube.

Vodafone Social Media: Lab, Facebook, Twitter, YouTube. VodafoneIT and Social Media. Users. User Generated content EOP. Visits & Views February 2011. What we do. Community Care on lab and customer2Customer support Answers to commercial/technical questions Customer engagement.

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Vodafone Social Media: Lab, Facebook, Twitter, YouTube.

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  1. Vodafone Social Media: Lab, Facebook, Twitter, YouTube.

  2. VodafoneIT and Social Media Users User Generated content EOP Visits & Views February 2011 What we do Community Care on lab and customer2Customer support Answers to commercial/technical questions Customer engagement 240k Registered 264k Messages Non comunicabili 754k 25k Comments 4.7mio Status views 28k Followers n/a Retweet/@ n/a Visits 1.5k Registered 2.6k Comments 573k Video views 6 moderators and 10 superusers manage 125k caring interactions on lab and social media.

  3. CRM and social media: ourStrategy Tutorial Web TV Infotainment Viral Data Sheet video Caring News Tips & tricks wiki blog Reviews UGC forum Previews customer2customer support Engagement Contest Crowdsourcing

  4. Vodafone Lab Home Page

  5. Caring Page on Facebook – Launch final release mid April

  6. One to one Twitter caring Who 5 Rep located in Bologna CC coordinated by a senior Rep who already monitors twitter channel. One to one caring (~30% management expected of actual questions on channel), Using public tweets, private messages, mail and if necessary outbound recall. What When • Started on April ‘11

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