Social media video blueprint
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T. January 23 rd Mac Outfitters. Social Media Video Blueprint. Subject: Twitter. Rick Toone Jen Phillips April. www.SocialMediaVideoBlueprint.com. W. T. I. T. R. E. 1. 1. Social Media Video Blueprint. Subject: Facebook. Rick Toone Jen Phillips April.

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Social media video blueprint

T

January 23rd

Mac Outfitters

Social Media Video

Blueprint

Subject: Twitter

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

W

T

I

T

R

E

1

1


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

True or False

You can connect directly with reporters which may lead to publicity.

3

3


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

True or False

People only talk about what they ate for lunch.

2

2


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

True or False

You can connect with business leaders.

4

4


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Excuse #1

I don’t understand it.

5

5


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Excuse #2

I don’t know what to post

6

6


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Excuse #3

I’m Konfuzzled

by the technology

7

7


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Today’s topics

1-

1—Anatomy of a Tweet

2-Glossary

3 Personal

4- Lists

5- Sharing

6- Credibility

7- Tweetchats

8

8


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Webster’s Definition of Twitter

Fill it in – add “cocktail party”

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

The Anatomy of a Tweet

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Glossary

  • Tweet

  • RT (ReTweet)

  • Direct Message (DM)

  • Hashtag Power

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

A Tweet

  • The term for your update

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

A ReTweet (RT)

  • The term for your share. By RT’ing, you’re sharing the content of someone else.

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

17

17


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

DM– a Direct Message –

This is a private message sent to another. You can only DM people who are following you.

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

#Hashtags Are the Golden Key

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Demo #Doylestown

#BucksCounty

#whateverelse

9

9


Social media video blueprint

Define why you want

to post something

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Define who you are

posting for

What shows my personality?

WIiFM

What do I post?

14

14


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

How often should I post?

15

15


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

37

37


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Best topics to post

A Mix of Business and Personal Posts

Answer FAQ’s

Show Your Human Side

Share other people’s content

16

16


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

20

20


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Take a moment and write 5 people/companies or types of people who you would like to connect with.

17

17


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Demo search

17

17


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

.

17

17


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

22

22


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

.

17

17


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Mentions

.

17

17


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

17

17


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Lists

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Demo Lists

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Lists make it easier to keep track of people

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

9

9


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

On Twitter, the biggest SEO benefits come from your bio.

Use descriptive keywords

10

10


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Examples of good bios --

11

11


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Old

New

26

26


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Awards

About me

News clips

Testimonials

28

28


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

30

30


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Examples of good bios --

11

11


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Include tools like followerwonk.com and hootsuite – maybe, we should set up a mock twitter acct. from scratch.

Make Twitter glossary a slideshare

17

17


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

13

13


Social media video blueprint

Credibility boosting videos

Funny videos

Informative videos

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

21

21


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

31

31


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

32

32


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

33

33


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

43

43


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

44

44


Social media video blueprint

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

45

45


Social media video blueprint

Subject: Video

Rick Toone

www.ShootBetterVideoBlueprint.com

Shoot Better Video

Blueprint

September 12th

46


Social media video blueprint

Subject: Video

Rick Toone

www.ShootBetterVideoBlueprint.com

Shoot Better Video

Blueprint

September 12th

46


Social media video blueprint

Subject: Linkedin

Rick Toone

Jen Phillips April

www.socialmediaVideoBlueprint.com

Social Media Video

Blueprint

September 26th

46


Social media video blueprint

Subject: Linkedin

Rick Toone

Jen Phillips April

www.socialmediaVideoBlueprint.com

Social Media Video

Blueprint

September 26th

46


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