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T. January 23 rd Mac Outfitters. Social Media Video Blueprint. Subject: Twitter. Rick Toone Jen Phillips April. www.SocialMediaVideoBlueprint.com. W. T. I. T. R. E. 1. 1. Social Media Video Blueprint. Subject: Facebook. Rick Toone Jen Phillips April.

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Presentation Transcript

T

January 23rd

Mac Outfitters

Social Media Video

Blueprint

Subject: Twitter

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

W

T

I

T

R

E

1

1


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

True or False

You can connect directly with reporters which may lead to publicity.

3

3


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

True or False

People only talk about what they ate for lunch.

2

2


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

True or False

You can connect with business leaders.

4

4


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Excuse #1

I don’t understand it.

5

5


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Excuse #2

I don’t know what to post

6

6


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Excuse #3

I’m Konfuzzled

by the technology

7

7


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Today’s topics

1-

1—Anatomy of a Tweet

2-Glossary

3 Personal

4- Lists

5- Sharing

6- Credibility

7- Tweetchats

8

8


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Webster’s Definition of Twitter

Fill it in – add “cocktail party”

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

The Anatomy of a Tweet

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Glossary

  • Tweet

  • RT (ReTweet)

  • Direct Message (DM)

  • Hashtag Power

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

A Tweet

  • The term for your update

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

A ReTweet (RT)

  • The term for your share. By RT’ing, you’re sharing the content of someone else.

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

17

17


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

DM– a Direct Message –

This is a private message sent to another. You can only DM people who are following you.

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

#Hashtags Are the Golden Key

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Demo #Doylestown

#BucksCounty

#whateverelse

9

9


Define why you want

to post something

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Define who you are

posting for

What shows my personality?

WIiFM

What do I post?

14

14


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

How often should I post?

15

15


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

37

37


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Best topics to post

A Mix of Business and Personal Posts

Answer FAQ’s

Show Your Human Side

Share other people’s content

16

16


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

20

20


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Take a moment and write 5 people/companies or types of people who you would like to connect with.

17

17


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Demo search

17

17


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

.

17

17


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

22

22


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

.

17

17


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Mentions

.

17

17


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

17

17


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Lists

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Demo Lists

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Lists make it easier to keep track of people

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

9

9


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

On Twitter, the biggest SEO benefits come from your bio.

Use descriptive keywords

10

10


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Examples of good bios --

11

11


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Old

New

26

26


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Awards

About me

News clips

Testimonials

28

28


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

30

30


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Examples of good bios --

11

11


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

Include tools like followerwonk.com and hootsuite – maybe, we should set up a mock twitter acct. from scratch.

Make Twitter glossary a slideshare

17

17


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

13

13


Credibility boosting videos

Funny videos

Informative videos

Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

21

21


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

31

31


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

32

32


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

33

33


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

43

43


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

44

44


Social Media Video

Blueprint

Subject: Facebook

Rick Toone

Jen Phillips April

www.SocialMediaVideoBlueprint.com

45

45


Subject: Video

Rick Toone

www.ShootBetterVideoBlueprint.com

Shoot Better Video

Blueprint

September 12th

46


Subject: Video

Rick Toone

www.ShootBetterVideoBlueprint.com

Shoot Better Video

Blueprint

September 12th

46


Subject: Linkedin

Rick Toone

Jen Phillips April

www.socialmediaVideoBlueprint.com

Social Media Video

Blueprint

September 26th

46


Subject: Linkedin

Rick Toone

Jen Phillips April

www.socialmediaVideoBlueprint.com

Social Media Video

Blueprint

September 26th

46


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