enabling the digital lifestyle navigating public policy challenges
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Enabling the Digital Lifestyle: Navigating Public Policy Challenges. Skip Pizzi Manager, Technical Policy Media/Entertainment & Technology Convergence skippiz @ windows.microsoft.com Microsoft Corporation. Session Outline. What is “Technical Public Policy”?

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enabling the digital lifestyle navigating public policy challenges

Enabling the Digital Lifestyle: Navigating Public Policy Challenges

Skip Pizzi

Manager, Technical Policy

Media/Entertainment & Technology Convergence

skippiz @ windows.microsoft.com

Microsoft Corporation

session outline
Session Outline
  • What is “Technical Public Policy”?
  • How does it impact the PC, the IT industry and our consumers?
  • What impact does this have on developers?
  • Current Policy issues affecting Windows and IT
what is technical public policy tpp 1
What is “Technical Public Policy” (TPP)? – 1
  • Conforming corporate processes to relevant laws, regulations and court decisions
    • Compliant business practices
    • Compliant product design
    • Accommodating regional differences
      • Federal, state, local and international rules may vary
  • Providing input for development of new laws, regulations and industry standards
    • Political analysis of all relevant activity
    • Responses to calls for comment
    • Court briefs and other actions
    • Education for generalists
what is technical public policy tpp 2
What is “Technical Public Policy” (TPP)? – 2
  • Providing thought leadership for the industry on critical and emerging issues
    • Creating new venues for cooperation
    • Driving solutions consortia for complex problems
    • Participation in standard-setting activities
  • Acting as good “corporate citizens”
    • Voluntary contribution of resources and information to governments and public sector
    • Educational outreach and response to requests
why does it industry need to consider tpp
Why Does IT Industry Need to Consider TPP?
  • Connected computing requires multiple interfaces
    • Broadcast content reception (TV and radio)
    • Cable and Telco interconnections
    • Wireless networking
    • VoIP/SoIP
  • New laws, regulations and market forces are changing existing IT landscapes
    • Cybersecurity
    • Privacy
    • IPv6
  • Synchronization with partners’ actions
impact of tpp issues on it industry
Impact of TPP Issues on IT Industry
  • Maintain new market opportunities
  • Retain flexibility for innovative product design
  • Create optimal user experience
  • Minimize IPR constraints
tpp issues to consider for the industry
TPP Issues to Consider for the Industry
  • Current
    • Digital media content protection
    • Digital television and radio broadcasting
    • P2P
    • Cybersecurity & privacy
    • VoIP/SoIP
  • Upcoming
    • Telecom reform (broad potential impact)
    • IPv6 deployment in public sector
    • RFID
    • Additional wireless-networking spectrum
    • Cognitive radio
examples of current tpp activity
Examples of Current TPP Activity
  • Digital media content protection
    • WMDRM in the U.S. DTV “Broadcast Flag” process
    • Legitimate P2P content distribution
  • Digital broadcasting
    • Emergency alerting
    • Accessibility support (e.g., Closed Captioning)
    • Parental controls support (e.g., “V-chip”)
    • Advanced codec support
  • Digital cable-ready TV
    • PC as a DCR terminal
    • Development of interactive DCR (“bi-di”) system
key takeaways
Key Takeaways
  • Digital media environment is a regulated world
  • New players change the dynamic
  • IT industry is somewhat new to this space
  • Alliances can be helpful in achieving goals
  • Proactive stance for IT in this space is critical
call to action
Call to Action
  • Be involved
    • Invest in regulatory and legislative activity
  • Participate in IT and CE industry efforts
    • Pursue active membership in trade organizations
    • Policymaking is impacted by strong consensus
  • Preserve your right to innovate
    • Telecom Reform is happening now, and it could dramatically impact our industry
    • Do your homework
community resources
Community Resources
  • Windows Hardware & Driver Central (WHDC)
    • www.microsoft.com/whdc/default.mspx
  • Technical Communities
    • www.microsoft.com/communities/products/default.mspx
  • Non-Microsoft Community Sites
    • www.microsoft.com/communities/related/default.mspx
  • Microsoft Public Newsgroups
    • www.microsoft.com/communities/newsgroups
  • Technical Chats and Webcasts
    • www.microsoft.com/communities/chats/default.mspx
    • www.microsoft.com/webcasts
  • Microsoft Blogs
    • www.microsoft.com/communities/blogs
resources
Resources
  • skippiz @ windows.microsoft.com
  • Trade organizations representing IT onTPP issues
      • Business Software Alliance (BSA)
        • www.bsa.org
      • Information Technology Industry Council (ITI)
        • www.itic.org
      • Consumer Electronics Association (CEA)
        • www.ce.org
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