Enabling the digital lifestyle navigating public policy challenges
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Enabling the Digital Lifestyle: Navigating Public Policy Challenges. Skip Pizzi Manager, Technical Policy Media/Entertainment & Technology Convergence skippiz @ windows.microsoft.com Microsoft Corporation. Session Outline. What is “Technical Public Policy”?

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Enabling the digital lifestyle navigating public policy challenges

Enabling the Digital Lifestyle: Navigating Public Policy Challenges

Skip Pizzi

Manager, Technical Policy

Media/Entertainment & Technology Convergence

skippiz @ windows.microsoft.com

Microsoft Corporation


Session outline

Session Outline

  • What is “Technical Public Policy”?

  • How does it impact the PC, the IT industry and our consumers?

  • What impact does this have on developers?

  • Current Policy issues affecting Windows and IT


What is technical public policy tpp 1

What is “Technical Public Policy” (TPP)? – 1

  • Conforming corporate processes to relevant laws, regulations and court decisions

    • Compliant business practices

    • Compliant product design

    • Accommodating regional differences

      • Federal, state, local and international rules may vary

  • Providing input for development of new laws, regulations and industry standards

    • Political analysis of all relevant activity

    • Responses to calls for comment

    • Court briefs and other actions

    • Education for generalists


What is technical public policy tpp 2

What is “Technical Public Policy” (TPP)? – 2

  • Providing thought leadership for the industry on critical and emerging issues

    • Creating new venues for cooperation

    • Driving solutions consortia for complex problems

    • Participation in standard-setting activities

  • Acting as good “corporate citizens”

    • Voluntary contribution of resources and information to governments and public sector

    • Educational outreach and response to requests


Why does it industry need to consider tpp

Why Does IT Industry Need to Consider TPP?

  • Connected computing requires multiple interfaces

    • Broadcast content reception (TV and radio)

    • Cable and Telco interconnections

    • Wireless networking

    • VoIP/SoIP

  • New laws, regulations and market forces are changing existing IT landscapes

    • Cybersecurity

    • Privacy

    • IPv6

  • Synchronization with partners’ actions


Impact of tpp issues on it industry

Impact of TPP Issues on IT Industry

  • Maintain new market opportunities

  • Retain flexibility for innovative product design

  • Create optimal user experience

  • Minimize IPR constraints


Tpp issues to consider for the industry

TPP Issues to Consider for the Industry

  • Current

    • Digital media content protection

    • Digital television and radio broadcasting

    • P2P

    • Cybersecurity & privacy

    • VoIP/SoIP

  • Upcoming

    • Telecom reform (broad potential impact)

    • IPv6 deployment in public sector

    • RFID

    • Additional wireless-networking spectrum

    • Cognitive radio


Examples of current tpp activity

Examples of Current TPP Activity

  • Digital media content protection

    • WMDRM in the U.S. DTV “Broadcast Flag” process

    • Legitimate P2P content distribution

  • Digital broadcasting

    • Emergency alerting

    • Accessibility support (e.g., Closed Captioning)

    • Parental controls support (e.g., “V-chip”)

    • Advanced codec support

  • Digital cable-ready TV

    • PC as a DCR terminal

    • Development of interactive DCR (“bi-di”) system


Key takeaways

Key Takeaways

  • Digital media environment is a regulated world

  • New players change the dynamic

  • IT industry is somewhat new to this space

  • Alliances can be helpful in achieving goals

  • Proactive stance for IT in this space is critical


Call to action

Call to Action

  • Be involved

    • Invest in regulatory and legislative activity

  • Participate in IT and CE industry efforts

    • Pursue active membership in trade organizations

    • Policymaking is impacted by strong consensus

  • Preserve your right to innovate

    • Telecom Reform is happening now, and it could dramatically impact our industry

    • Do your homework


Community resources

Community Resources

  • Windows Hardware & Driver Central (WHDC)

    • www.microsoft.com/whdc/default.mspx

  • Technical Communities

    • www.microsoft.com/communities/products/default.mspx

  • Non-Microsoft Community Sites

    • www.microsoft.com/communities/related/default.mspx

  • Microsoft Public Newsgroups

    • www.microsoft.com/communities/newsgroups

  • Technical Chats and Webcasts

    • www.microsoft.com/communities/chats/default.mspx

    • www.microsoft.com/webcasts

  • Microsoft Blogs

    • www.microsoft.com/communities/blogs


Resources

Resources

  • skippiz @ windows.microsoft.com

  • Trade organizations representing IT onTPP issues

    • Business Software Alliance (BSA)

      • www.bsa.org

    • Information Technology Industry Council (ITI)

      • www.itic.org

    • Consumer Electronics Association (CEA)

      • www.ce.org


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