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Svriviroj Farm

Svriviroj Farm. Mr. Nipon Thaboonyathipho (Team leader). Mr. Anousone Phimmasane (Translator). Mr. Liao Yongjian ( Camera). Mr. Lou Yuqiang ( Note ). Description. Sriviroj farm co.. Ltd, major layer producer in Khon Kaen.

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Svriviroj Farm

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  1. Svriviroj Farm

  2. Mr. Nipon Thaboonyathipho (Team leader) Mr. Anousone Phimmasane (Translator) Mr. Liao Yongjian ( Camera) Mr. Lou Yuqiang ( Note )

  3. Description • Sriviroj farmco.. Ltd, major layer producer in Khon Kaen. • The investment in a new egg packing is a strategic decision aimed at elimination the risk of cross-contamination. • plastic trays designate for farm use have different colors from those used for delivering eggs to markets.

  4. The machine graded based on weight . the eggs are sorted into seven grades, starting from 45 to 70 gram.(labeled No.0,1,2,3,4,5,6) • the eggs are packed on 30-egg trays. • the grading machine call “Nabel exn3000” can capable of sorting 30,000 eggs per hour. • another grading machine call “oracion 6000” with a 60,000 eggs grading per hour capacity.

  5. now the plant will be capable of grading up to 150,000 eggs per hour. • the plant’s cold room can store up to 5 million eggs at 2-6 to maintain optimum eggs freshness. • the total production of around 1.2 million eggs a day, 80% of production is sold to whole sales in the northeastern area, 15% countrywide , 5% exported to HongKong.

  6. the eggs are delivered to customers throughout the country within 24 hours by refrigerated trucks. • the company have to turn over 1,800 million Baht per year. • they have employee 800 persons in five plants. • the company has ISO9001:2000, GMP and HACCP certifications. • The Egg price

  7. 4. Reflection on the visit a). Success factors • Do business based on your expertise (downstream position) • Use high technology • Build your own branding ( SF food) • (SF farm  SF factory  SF food) • Build network with suppliers and customers

  8. b). Lessons learned • Expert in grading eggs • Human resource is the most important • No one experts in all variety of businesses then it should concentrate on core business • Build a wider affiliation to support farmers in producing eggs

  9. C. Applicability • Find markets for domestic consumption and international export • Working with university to develop new projects such as extract albumin as a food supplement for diabetes patients. • Doing in core business, cutting the business that does not make a profit in bottom line. • Simple management (more efficient)

  10. D. Best practices • Be professional eggs grading • Continue on product branding development • Win-win strategic management with business partnerships • Be flexible for business survival and growth • Use high technology and efficient production system

  11. Seven Product Sizes • size0(large-sized)= 2.65 B/unit. • size1(large-sized)= 2.55 B/unit. • size2(large-sized)= 2.45 B/unit. • size3(large-sized)= 2.35 B/unit. • size4(large-sized)= 2.25 B/unit. • size5(large-sized)= 2.15 B/unit. • size6(large-sized)= 2.05 B/unit.

  12. Thank you for GMSCOOPERATION

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