"Everything should be made as simple as possible, but not simpler."

"Everything should be made as simple as possible, but not simpler." Albert Einstein

BCIS 5130Fundamentals of Presentation Design Design Skills 1: Designing a Sales Presentation Designing a Corporate Presentation

The 3 Presentation Skill Categories

Design • (arrange info) The 3 Presentation Skill Categories

The Purpose of Presentation Design www.msn.com Persuade Transfer Knowledge

The purpose of a presentation is to persuade your target audience Transferring knowledge to your target audience is how you do it

The Organizational Design Tasks Targeting and Structuring Your Sales Presentation

"The simplest way to customize is to phone members of the audience in advance and ask them what they expect from your session and why they expect it. Then use their quotes throughout your presentation." Alan Pease

Sales Presentation: Know Your Target Audience Answer: Who will I persuade? What motivates them and why? How do they feel about my objective? What will it take to achieve my objective?

Sales Presentation:Know Your Time Window Answer: When is it? How long do I have? (4 minutes in BCIS 5130) How many slides? (2 to 3 per minute) How long for questions?

Sales Presentation:Know the Environment Answer: • Where is it? • What is: • Size of the room • Presentation HW and SW availability • Lighting • Dress code

Sales Presentation:Know Your Message Answer: What is my main message? What are 3 topics that describe it?

"No one can remember more than three points." Philip Crosby

Sales Presentation Form: Renee Aredondo Open (2) RBO hook, LBO title Preview(1) short list Body (4-6) the message Review(1) modified short list Close (2) LBC contacts, RBC linking to RBO hook

On Every Slide (Almost): Company name Company logo Your name Product-related image

Corporate Presentation Form: • Body • Addresses each of the main points and/or issues listed in agenda • 30 to 60 seconds per slide • Recommendations • Usually, no more than three • One slide • Conclusion • Sometimes used before recommendations • One slide • Next steps • Establishes initial tasks, responsible parties, due dates • One slide • Questions (seldom used) • Title slide • Contains topic, to whom presentation is being made, company, date • One slide • Opening theme or concept • Purpose is to capture, inspire, or direct audience attention • One slide • Agenda • Lists main points and/or issues to be addressed • One slide

Design for the Target Audience

RB-LB Awareness is Essential Renee Aredondo Left Brain Factual-oriented Analytical Logical Right Brain Personal feeling-oriented Emotional Creative

RB-LB Awareness is Essential A presentation is always a combination of both Right-Brain and Left-Brain materials

Opening RBO (Part 1a) *Image optional The hook* should: • Get audience’s attention • Use a: • Quotation, definition • Rhetorical question • Visual aid • Anecdote ; scenario

"A theme is a memory aid, it helps you through the presentation just as it also provides the thread of continuity for your audience." Dave Carey

Opening LBO (Part 1b) *Image optional The title slide* contains: • Presentation title • Your name, EUID • Course name • Corp name and logo

Opening LBO (Part 1b) The title: • Describes your presentation • Sets audience expectations

Opening LBO (Part 1b) The title is not: • The name of your organization • Your name • A picture or a media clip • A set of bullets

Preview (Part 2) • Anticipates the message • Summarizes the issues, or • Lists the topics

Body (Part 3) Centers on the message No more than 2 company history slides Contains 3 supporting topics Changes topics with transitional sentence

Review (Part 4) • Restates the message • In a different way from the Preview, it: • Summarizes the issues, or • Lists the topics

Closing LBC (Part 5a) *Image optional It contains: • Next steps – what the audience can do • Your contact information

Closing RBC (Part 5b) *Image optional The hook* links back to the RBO It ends the presentation gracefully May be followed by questions (not in 5130)

Corporate Presentation Form: Title slide Opening theme or concept Agenda Body Recommendations Conclusion Next steps Questions (seldom used)

Corporate Presentation Form: • Title slide • Contains topic, to whom presentation is being made, company, date • One slide • Opening theme or concept • Purpose is to capture, inspire, or direct audience attention • One slide • Agenda • Lists main points and/or issues to be addressed • One slide • Body • Addresses each of the main points and/or issues listed in agenda • 30 to 60 seconds per slide

Corporate Presentation Form: • Recommendations • Usually, no more than three • One slide • Conclusion • Sometimes used before recommendations • One slide • Next steps • Establishes initial tasks, responsible parties, due dates • One slide • Questions (seldom used)

End of Section Design Skills 1: Building a Presentation

"Everything should be made as simple as possible, but not simpler."