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BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better”

BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better”. Luke Dhuyvetter Lee Dunford Kelli Moe. Introduction. Introduction- Kelli History- Luke SWOT Analysis-Luke Industry Analysis- Lee Competitor Analysis-Lee Future Outlooks- Kelli Recommendations- Kelli. History.

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BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better”

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  1. BASFBadische Anilin- & Soda-Fabrik“Helping Make Products Better” Luke Dhuyvetter Lee Dunford Kelli Moe

  2. Introduction Introduction- Kelli History- Luke SWOT Analysis-Luke Industry Analysis- Lee Competitor Analysis-Lee Future Outlooks- Kelli Recommendations- Kelli

  3. History • 1865 - 1901: Founding of BASF - the age of dyes  • 1901 - 1925: The age of fertilizers   • 1925 - 1945: New high-pressure syntheses   • 1945 - 1953: Reconstruction and new beginning   • 1953 - 1965: The beginning of the plastics age   • 1965 - 2005: From Ludwigshafen to the world  

  4. SWOT Analysis • Strengths • Good Reputation • Has a positive public appearance. • Variety of different products • Weaknesses • Hitler made the company help his armies out which is a reason some people might not want to use BASF’s products. • Lots of competition

  5. SWOT Analysis • Opportunities • The advancement of technology • Possibility of cheaper transportation • Threats • High cost of shipping goods • More strict emissions laws

  6. Industry Profile • Chemicals • Plastics • Performance Products • Agricultural Products • Oil & Gas

  7. Chemicals • Produces chemicals • Construction • Automotive • Electrical • Electronics • Health & Nutrition

  8. Chemicals • Produces a carbonyl iron powder that is used in electric motors • Chemicals for the lumber industry • Sells laminated flooring • Production Sites • Germany, Belgium, Louisiana, Texas, & China

  9. Plastics • Worlds Leading Plastic Producer • 50 years ago selling 3 Million • To now selling 150 Million metric tons a year • Sales for 2005 11718 million in euros

  10. Performance Products • Coating & Polymers • Sells a chemical for waterproofing • Produces a chemical for clear coating and under coating cars

  11. Agricultural Products • Sells to 60 different countries • Sells spray for over 150 different crops • Specializes in fruits and vegetables • Sells over 1000 different products • Markets 13 natural occurring vitamins

  12. Gas & Oil • Has oil reserves in Libya & Germany • Has 14 different wells in Libya alone

  13. Competitors • Bayer AG • Dow Chemical Company • Total SA.

  14. Future Outlooks • June 2006 • BASF received the Federation of German Industry (BDI) Award for the Environment

  15. Future Outlooks • Jan 2007 • #1 position in manager magazine's Good Company Ranking

  16. Other Awards • April 2005- Awarded the Environmental Reporting Award • June 2005- Honored with the Presidential Green Chemistry Challenge Award for UV-curable primer • September 2005- Received Best Corporate Reporting of the year • September 2005- Received Award for family-friendly policy in Germany • December 2005- Received Best Corporate Citizenship Award in China • April 2006-Nominated for EU Commission’s Environmental Award

  17. Recommendations • Earn a premium on their cost of capital • Help their customers to be more successful • Form the best team • Ensure sustainable development

  18. Any Questions?

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