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OTT & Multiscreen - 10 - Entertainment Streaming Behaviors

• Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com. In case you're interested, I also run a separate personal blog at gabrieldusil.com. <br>• Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS).

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OTT & Multiscreen - 10 - Entertainment Streaming Behaviors

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  1. Entertainment Streaming Behaviors Gabriel Dusil www.linkedin.com/in/gabrieldusil dusil.com gabriel@dusil.com  1 © 2015  gabriel@dusil.com  www.dusil.com

  2. Entertainment Streaming Behaviors Download the Recorded Video Presentation or the Native PowerPoint Slides, here: • http://dusil.com/  2 © 2015  gabriel@dusil.com  www.dusil.com

  3. Agenda - COBS Opportunities Behaviors Challenges Strategies  3 © 2015  gabriel@dusil.com  www.dusil.com

  4. Behavior – Cutting the Cord Global Subscription Changes Spending Unchanged 63% Saving Money Reduced Spending 8% Not Watching Enough TV Cut the Cord Eliminated Spending 7% Only Using Internet Services Reduced Spending Reasons No Suitable Packages Increased Spending 22% 0% 20% 40%  4 © 2015  gabriel@dusil.com  www.dusil.com Ericsson - TV & Video, Changing the Game ('12)

  5. Behavior – Pay-TV vs. the Internet Cord cutters Cord-nevers Cord shavers  5 © 2015  gabriel@dusil.com  www.dusil.com

  6. Behavior – Average Time Spent per Device Average Hours Watching Video per Week TV-screen Desktop PC Laptop Smartphone Tablet Portable Player In-home Out-of-home Other screen 0 4 8 12 hours  6 © 2015  gabriel@dusil.com  www.dusil.com Ericsson - TV & Media (13.Aug) – Average viewing in 12 Markets: US, UK, China, Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile, Italy

  7. Broadcast TV Broadcast TV  7 © 2015  gabriel@dusil.com  www.dusil.com

  8. Over the Top CDN Transit Providers Aggregators Access Providers  8 © 2015  gabriel@dusil.com  www.dusil.com

  9. Broadcast TV Over the Top  9 © 2015  gabriel@dusil.com  www.dusil.com

  10. Behavior – Live vs. VOD by device Live content is mainly on TVs or Desktop PC’s Tablets & mobiles are reserved for shorter content  10 © 2015  gabriel@dusil.com  www.dusil.com Ooyala - Video Index Report (13.Q1) CTV = connected TVs, GC = Game consoles

  11. Behavior – Entertainment by Device Apple Devices produce nearly half of TV play requests  11 © 2015  gabriel@dusil.com  www.dusil.com Adobe - U.S. Digital Video Benchmark (13.Q4)

  12. Behavior – 2nd Screen Opportunities Share of Responses (%) 2nd Screen Opportunities Movies, reality TV, drama, comedy, etc. have the biggest engagement for 2nd screen 30% 20% 10% 0%  12 © 2015  gabriel@dusil.com  www.dusil.com Informia - Future of TV, Strategies for Becoming Connected (12.Mar)

  13. Behavior – Popular Activities on 2nd Screen Read email while watching TV 63% Using Apps or browse the Internet to kill time 56% Using Apps or browse the Internet to find Info 49% Use Social forums while watching TV 40% Discuss content online 29% Watch 2 or more programs 25% 14% Compete with others watching the same show 14% Watch show from two camera angles Interact with show through voting or sports betting 13%  13 © 2015  gabriel@dusil.com  www.dusil.com

  14. Behavior – Social Networking  14 © 2015  gabriel@dusil.com  www.dusil.com Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)

  15. Behavior - Video Recommendations Advice from Friends & Family Recommendations based on Past Latest Releases User Ratings Friends currently watching... Other users also watched… Most Popular Statistics Expert Recommendations Most Useful Recommendations 0% 20% 40%  15 © 2015  gabriel@dusil.com  www.dusil.com Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)

  16. Behavior – Services Most Worthwhile Purchasing Video on Demand Excellent quality (HD) Theatrical to TV Extreme Quality (4K) Ad or Commercial Free À la carte Content Standard quality (SD) Wireless Home A Lot of TV Channels Internet on the TV Super Simple Interface Interactive TV 0% 10% 20% 30%  16 © 2015  gabriel@dusil.com  www.dusil.com

  17. Behavior – Enterprise Video Content Content Response Duration Product demos 89% 3- 5 minutes % respondents preferring to view video content for specific kinds of information: Case studies 84% 9 minutes Video white papers 84% 10-19 minutes Conference preso 10-19 minutes 82% Testimonials 73% 3 min. or less  17 © 2015  gabriel@dusil.com  www.dusil.com http://www.idgconnect.com/video

  18. www.linkedin.com/in/gabrieldusil dusil.com gabriel@dusil.com  18 © 2015  gabriel@dusil.com  www.dusil.com

  19. Synopsis – Entertainment Streaming Behaviors Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com. In case you're interested, I also run a separate personal blog at gabrieldusil.com.  Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)  19 © 2015  gabriel@dusil.com  www.dusil.com

  20. Tags – Entertainment Streaming Behaviors 2nd Screen, Broadcast, COBS, Connected TV, Digital Rights, Digital Video, DRM, dusil.com, Entertainment Streaming Behaviors, Entertainment Streaming Challenges, Entertainment Streaming Opportunities, Entertainment Streaming Strategies, Gabriel Dusil, Internet Video, Linear TV, Multi-screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Return On Investment, ROI, Search & Discovery, second screen, Smart TV, TCO, Television, total cost of ownership, TV Anywhere, TV Everywhere, Video Streaming  20 © 2015  gabriel@dusil.com  www.dusil.com

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