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Copywriting

Copywriting. Crafting Effective Business Communications By Mike O’Drowsky, Greening Marketing Inc. What is copywriting?. Copywriting is the creation of goal-oriented content. Copywriting is strategic. “A copywriter is a salesperson behind a typewriter.” . What can you do with it?.

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Copywriting

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  1. Copywriting Crafting Effective Business Communications By Mike O’Drowsky, Greening Marketing Inc.

  2. What is copywriting? • Copywriting is the creation of goal-oriented content. • Copywriting is strategic. • “A copywriter is a salesperson behind a typewriter.”

  3. What can you do with it? • Tell your company’s story (history, present and future). • Reuse it. • Engage your consumer.

  4. What can be copywritten? • Articles • Websites • Public Relations • Brochures • Newsletters • Social Media • Direct Mail • Commercials – TV and Radio

  5. Websites • A company’s information hub. • The Internet is print, TV and radio all rolled into one – with a few other elements. • More content helps page rankings.

  6. Public Relations • Gain exposure through traditional media – newspapers, magazines, websites, broadcast. • Advertisement = direct request to buy. • Media Coverage = info from trustworthy source.

  7. Press Releases • Similar to articles – editors and news directors use them for stories. • Sometimes they run word-for-word. • Process • Writing • Distributing • Following up • Collection

  8. Whyitt must be do good • Poorly written copy is obvious. • Poorly written copy fails to convey your message and inspire confidence. • Keep it simple.

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