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Trade Opportunities in Pacific Islands

Trade Opportunities in Pacific Islands. A Presentation to the Pacific Islands Business Forum 2010. Products & Brands. Market Geography. Exports to Pacific Island Countries. CAGR 13.4%. FMF Group Exports – All Markets. CAGR 24.5%. Enablers – Brand. Manufacturing Hub of PIC

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Trade Opportunities in Pacific Islands

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  1. Trade Opportunities inPacific Islands A Presentation to the Pacific Islands Business Forum 2010

  2. Products & Brands Presentation at PIPSO Business Forum 2010

  3. Market Geography Presentation at PIPSO Business Forum 2010

  4. Exports to Pacific Island Countries CAGR 13.4% Presentation at PIPSO Business Forum 2010

  5. FMF Group Exports – All Markets CAGR 24.5% Presentation at PIPSO Business Forum 2010

  6. Enablers – Brand • Manufacturing Hub of PIC • Perceived ahead of Asian products • Markets / people culturally closer to Fiji • Fiji can customize offer: • sense implied needs on things like price • accommodating last minute orders • smaller batch sizes compared to large manufacturers of A&NZ or Asia • Price cheaper than A&NZ (currency impact on value added element) • Adopt A&NZ standards – therefore, A&NZ quality products at Pacific Island prices. Also, a lot of A&NZ companies operating in Fiji Presentation at PIPSO Business Forum 2010

  7. Some of our Satisfied Overseas Customers Presentation at PIPSO Business Forum 2010

  8. Enablers …….contd • Proximity (and therefore better serviced) • Freight (to most islands) relative to A&NZ • Relative size of market and therefore willingness to service • Ready Availability • Availability of Sky Pacific to advertise • USP exposure • Same banks operating across the region • Weighted Deduction on Marketing Expenses • Growing markets as more interaction & exposure Presentation at PIPSO Business Forum 2010

  9. Enablers - Brand • Intrinsic Quality (SQF-3, HACCP, fortification) • Frequent visits • Responsiveness • Market support & initiatives • Variety in basket (minimize purchase cost & ability to be competitive in basket, if not on each individual product) • New Product Development Presentation at PIPSO Business Forum 2010

  10. Stamps of Approval Presentation at PIPSO Business Forum 2010

  11. Challenges • Asian products • Factor costs in Fiji (compared to Asia) • Dumping ground (not for human consumption, aid – not for sale) • Getting the product right (e.g. PNG pack sizes, French tastes) • Continuing influences (e.g. French, US) • Shipping • PIB pricing • Own buying house in NZ, A or China • Customers Getting more diversified in products and source Presentation at PIPSO Business Forum 2010

  12. Challenges……contd • Non-traditional opportunistic trade (Micro chips?!?). Stagnant domestic market will result in more of this. • Cost & time of travel, etc – high • Not enough information / market intelligence • Small population – market size • Dispersed population (over small islands). Therefore appropriateness of Distribution model. • Communication costs & uncertainties • Money management (sudden business growth for customer; and required cash not tied up) • Forecast vs Lifting Presentation at PIPSO Business Forum 2010

  13. Points to Ponder…. • Bilateral trade agreements • A&NZ’s role • Regional collaboration and opportunities (incl data & information sharing) • What can we buy from other PICs? • Stricter policing of rogue deals (under invoicing) • AQIS equivalent? • Where do we have a NATURAL advantage? • Backward integration – an answer (e.g. tobacco) Presentation at PIPSO Business Forum 2010

  14. Hobson’s Choice ? With a domestic stagnant market, the mantra IS really: EXPORT or PERISH ! Presentation at PIPSO Business Forum 2010

  15. Thankfully Fiji has the ability to export more than just Rugby Players and Peacekeepers! Vinaka vakalevu !

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