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Imagining AOTA in 2017

Imagining AOTA in 2017. Florence Clark, Ph.D., OTR/L, FAOTA AOTA President Assembly of Student Delegates April 25, 2012. The purpose of a professional association:. “It helps provide centrality and clarity about what the discipline means.” ( Berrett , 2012, p. 5).

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Imagining AOTA in 2017

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  1. Imagining AOTA in 2017 Florence Clark, Ph.D., OTR/L, FAOTA AOTA President Assembly of Student Delegates April 25, 2012

  2. The purpose of a professional association: “It helps provide centrality and clarity about what the discipline means.” (Berrett, 2012, p. 5) Berrett, D. (2012). Scholarly groups’ choices yield diverging fortunes. The Chronicle of Higher Education. Retrieved from http://chronicle.com/article/Scholarly-Groups-Choices/131396/ To serve the profession as a whole To support its individual members

  3. THE OLD MODEL: The Tripod Professional Association Conferences Membership Publications Berrett, D. (2012). Scholarly groups’ choices yield diverging fortunes. The Chronicle of Higher Education. Retrieved from http://chronicle.com/article/Scholarly-Groups-Choices/131396/ Traditional sources of professional association revenue:

  4. AOTA’s revenue in the 2009-2010 Fiscal Year • The Tripod accounted for 73.3% of revenue The American Occupational Therapy Association [AOTA] . 2010 Annual Report. Rockville, Maryland. Retrieved from http://www.aota.org/About/AOTA10.aspx?FT=.pdf

  5. Envisioning theProfessional Association of the Future What could AOTA look like in 2017?

  6. Centennial Vision We envision that occupational therapy is a powerful,widely recognized,science-driven, andevidence-based professionwith a globally connectedand diverse workforcemeeting society’s occupational needs.

  7. Power in Numbers POWERFUL Centennial Challenge to increase membership to 80,000 by 2017

  8. POWERFUL •  Lobbying Efforts • Stronger presence at negotiating table • APTA: ~80,000 members, 16 Lobbyists • AOTA: ~40,000 members, <6 Lobbyists

  9. POWERFUL • Increased professional development resources to support practitioners reaching leadership positions in their work settings • Emerging Leaders • Middle Managers

  10. WIDELY-RECOGNIZED • Materials for the public • Pamphlets about occupational therapy services • Easy-to-use, highly visible consumer information on the web • Use of social media (Pinterest, Wikipedia, etc.) • Commercials

  11. WIDELY RECOGNIZED • A Cohesive Image • Sound Bites on our profession • Advocacy materials • Educational materials for practitioners to use with clients • Participation in interdisciplinary conferences

  12. SCIENCE-DRIVEN • More research funding • Training programs for researchers

  13. EVIDENCE-BASED More staff to keep track of & communicate the evidence Easily accessible directory of CATs Engaging & frequent podcasts about research updates EBP Smart Phone Apps

  14. Future Directions – EBP Apps • Brief summaries of the best evidence for OT interventions • Short enough to read on your smart phone • List of references include high quality studies and systematic reviews • Resources to explain the purpose and evidence to support your treatment plan

  15. Benefits of EBP Apps Minimize time spent searching for evidence No need to access electronic databases Targeted for application to practice Make it easy for you to be an evidence-based practitioner!

  16. How will you use EBP Apps?

  17. Access the evidence quickly and easily when: • Discussing your treatment plan with other healthcare professionals • Explaining your intervention to clients and their families • Providing justification for therapy to 3rd party payers (insurance/Medicare)

  18. GLOBALLY CONNECTED • Job posting service to connect employers worldwide to AOTA members • Translation services for foreign language journals

  19. GLOBALLY CONNECTED • Online forums to connect with OTs internationally • Presence at international conferences

  20. DIVERSE WORKFORCEExpanded Practice Areas • Occupational Therapy Mental Health Act • Would make occupational therapists eligible to participate in the National Health Services Corps [NHSC] Scholarship and Loan Repayment Programs as behavioral and mental health professionals

  21. DIVERSE WORKFORCE • Seek new opportunities to expand practice areas through the Affordable Care Act • Accountable Care Organizations • Patient-centered Medical Homes

  22. DIVERSE WORKFORCE:Professional Recruitment • Offer increased scholarship opportunities to students with diverse backgrounds • Recruit military veterans into the profession • Increased support for groups that represent diversity within the profession

  23. MEETING SOCIETY’SOCCUPATIONAL NEEDS • Respond to national health promotion and preventive goals • Healthy People 2020 • National Prevention Strategy • Searchable directory of practitioners for consumers

  24. MEETING SOCIETY’SOCCUPATIONAL NEEDS • Increased public service campaigns (Backpack Awareness, Older Driver Safety, etc.) • Develop and improve tools to meet the needs of our military veterans

  25. What can you imagine?

  26. From imagination to reality… • How can we make it happen? • Membership! • Stay involved! • COOL Leadership & Volunteer Database • Advocacy! • Networking! • OT Connections • State & National conferences • Interdisciplinary programs

  27. YOU are the Professional Association! AOTA is only as strong as its members!!!

  28. References The American Occupational Therapy Association [AOTA] . 2010 Annual Report. Rockville, Maryland. Retrieved from http://www.aota.org/About/AOTA10.aspx?FT=.pdf Berrett, D. (2012). Scholarly groups’ choices yield diverging fortunes. The Chronicle of Higher Education. Retrieved from http://chronicle.com/article/Scholarly-Groups-Choices/131396/

  29. Image Sources http://safe-growth.blogspot.com/2011/04/future.html (future city) http://plusheadlines.com/22-technology-minded-google-users-you-need-to-follow/820/ (envisioning the future) http://turtlebay.foreignpolicy.com/posts/2010/06/24/can_k_street_save_teodoro_obiang_nguema_mbasogo_s_good_name (K Street) http://www.totalysensesational.com/(SI Brochure) http://www.weightedblanket.net/sensoryintegrationtherapy.htm (SI Brochure) http://sirriaz.com/occupational_therapy/ (SI Brochure) http://www.physicaltherapyri.com/pediatricservices.html (SI Brochure) http://www.nichd.nih.gov/news/resources/spotlight/111408-Neuroscience-Research.cfm (neuron) http://www.aamri.org/member/view/member/24 (neuro researcher) http://podcast-marketing.com/ (podcast) http://jobsearch.about.com/od/interviewsnetworking/tp/interview-process.htm (job interview) http://jodimallowmaas.com/page/2/ (globe with hands) http://www.randykinnick.com/diversity-is-a-glimpse-of-heaven/ (diversity) http://www.barewalls.com/pv-397438_Possibilities.html (road - expanding practice) http://www.hwia.com.au/pages/client-specific-solutions/health-promotion-industry.php (healthy heart) http://well-pointe.com/Healthy_Cooking.html (grocery shopping) http://www.koze950.com/2010/12/08/audio-aaa-promotes-older-driver-safety-awareness-week/ (senior driver) http://www.writeawriting.com/essay/persuasive-essay-ideas/ (imagine) http://healingthatfeeling.com/how-to-be-happy (happy people)

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