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Types of headlines

Types of headlines. One line, two line, three line (Online you mainly stick to words cause “lines” won’t show up same for every computer). From Poynter.org.

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Types of headlines

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  1. Types of headlines • One line, two line, three line • (Online you mainly stick to words cause “lines” won’t show up same for every computer)

  2. From Poynter.org The single headline is becoming a thing of the past. Instead, multi-deck headlines result in more reader friendly newspapers. Of course, not all headlines need to be multi-decks. Ideally, multi-deck headlines appear at the top of the page, and normally the lead story on inside pages should have them. For stories below the fold and for briefs, the reader is better served with single headlines.

  3. Decks • The deck is one or more lines of text (usually not more than 3 depending on column width) found between the headline and the body of the article. • Can be one column, two column, or full column width

  4. Decks in print

  5. And online

  6. Obviously its words not lines online with decks Obviously varies with column size but generally run from 16 to 22 words long and could be one sentence or two.

  7. Some take more liberties with word length

  8. From Poynter.org • Multi-deck headlines must flesh out the story they accompany, while adding new information with each deck. The first line gets into the story; subsequent decks detail further aspects of the story. In a perfect world, multi-deck headlines are written in such a way that the scanner, who does not wish to read the text of the story, still can feel like he knows the "essence" of its content.

  9. They must do this without repeating key information verbatim from lead

  10. • Multi-deck headlines must offer typographic contrast: if the main headline is bold, then the decks should be lighter in weight; a Roman main headline may be accompanied by decks set in Italics. Some newspapers have opted to colorize decks.

  11. • Multi-deck headlines must offer size contrast: if the main headline is set in 36 points, the first deck might be in 18 points, and the second in 14. Decks range from 12 to 24 points.

  12. Main: BoldDeck: Narrow

  13. And make them work with cutline

  14. Summary decks • A longer than usual deck using smaller than usual type.

  15. Online Blurbs Merrill ChoosesInterim Leader, Begins Search for C.E.O. The board ofMerrill Lynch announced that E. Stanley O’Neal would retire immediately andAlberto Cribiore would serve as nonexecutive chairman.

  16. Blurbs are designed to drive readers to the story. They are under a linked headline.

  17. Kicker • Smaller head above main headline. Can be used to add additional information, tease. • Usually italicized, underlined or centered

  18. Reverse kicker • Also called a hammer head. Type line is big and second (main) line is smaller type. Usually surrounded by white space.

  19. Subheads • Used to break up long stories • Online example

  20. Subheads are big online

  21. Jump head • Most newspaper now write complete headlines for the jump. They often emphasize the information in the jump rather than repeat headline from the front page. Many, however, including the J&C, Indy Star, continue to use a key word only jump head on the jump page.

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