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Headlines. Purpose and general guidelines for headline writing. This material is the property of the AR Dept. of Education. It may be used and reproduced for non-profit, educational purposes only after contacting the ADE Distance Learning Center at http://dlc.k12.ar.us edr. Headlines.

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Headlines

Purpose and general guidelines for headline writing

This material is the property of the AR Dept. of Education. It may be used and reproduced for non-profit, educational purposes only after contacting the ADE Distance Learning Center at http://dlc.k12.ar.us edr


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Headlines

  • They are among the first items readers see on a page.

  • Leads summarize the story. Headlines summarize the lead.

  • Readers scan pages quickly, so headlines must feature newsworthy information.


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Headlines

  • A vague, poorly written headline will send the reader to another story.

  • A well-written headline entices readers to read the lead which then will lead the reader into the rest of the story.


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Importance of Headlines

  • It names or summarizes the important facts of the story. It makes it simple for readers to glance quickly through the publication and select which stories to read.

  • It communicates the mood of the story. It gives a sense of the story’s tone. A feature’s light tone can be conveyed through a play on words. A news story would have a headline with a straight line approach.


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Importance of Headlines

  • It signals the relative importance of the story. The larger the headline type, the more important the story.


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Teasers or Tellers

  • Teller headlines gain the readers attention by clearly and concisely summarizing the story. It is straight-forward and uses normal typefaces.

  • Example:

    Swimming wins state tournament


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Teasers or Tellers

  • Teller headlines gain the readers attention by clearly and concisely summarizing the story. It is straight-forward and uses normal typefaces.

  • Example:

    “Try-athlete”

    (story about tri-athletes at competition)


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Teasers or Tellers

  • To help the readers to the next step, teasers headlines should always be accompanied by a teller headline as the secondary headline.

  • Example:

    Try-athlete

    Sophomore hopes to finish

    first triathlon after five attempts


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Teasers or Tellers

  • Teaser headlines are usually a feature story or anything not straight news.


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Headline Sizes

  • Headlines are like umbrellas: All must cover the entire width as the story it accompanies. (Exception: If a photo or graphic helps to cover the story).

  • Some headlines might only be one column wide. Others can be five columns wide.


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Headline Sizes

  • This is why headlines are written AFTER pages are designed and paginated.



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Headline Sizes

  • Point sizes vary also.

    • More important stories have larger point size headlines. Those stories also go toward the top or middle of the page.

    • Other stories on the page vary in point size based on story importance and placement.

      • Larger headlines at top of page. Smaller at bottom

  • Main headlines have point sizes of 72 – 60.


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Headline Sizes

  • Smaller headlines have point sizes of 54 – 24.

    • No primary headlines should be smaller than 24 pts.

    • Secondary headlines are ½ the pt size of primary and should never be any smaller than 18 pt. That means no primary headline smaller than 36 pts. get a secondary headline.


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