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2000 46% of adults use internet 5% with broadband at home 50% own a cell phone

THE RISE OF NETWORKED INDIVIDUALS Lee Rainie Director – Pew Internet Project Speech at University of Minnesota 4.22.10 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/Lrainie 202-419-4500. The internet is the change agent Then and now. 2000 46% of adults use internet

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2000 46% of adults use internet 5% with broadband at home 50% own a cell phone

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  1. THE RISE OF NETWORKED INDIVIDUALSLee RainieDirector – Pew Internet ProjectSpeech at University of Minnesota 4.22.10Email: Lrainie@pewinternet.orgTwitter: http://twitter.com/Lrainie202-419-4500

  2. The internet is the change agent Thenand now 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer 2010 75% of adults use internet 62% with broadband at home 80% own a cell phone 53% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around outside servers and storage

  3. Media ecology – then (industrial age) Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

  4. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Ubiquitous computing ageCloud computing“Internet of things” Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  5. 37% of adults own DVRs – up from 3% in 2002 Media ecology – now (information age) 48% of adults own laptops – up from 30% in 2006 Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle 37% of adults own game consoles 18% of adults own personal gaming devices 43% of adults own MP3 players – up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  6. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle … and this all affects social networks1) their composition2) the way people use them3) their importance4) the way organizations can play a part in them Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  7. The turn by people from groups to social networks = a new social operating system Behold the idea of networked individualismBarry Wellman – University of Toronto

  8. Technology affects network creation, composition • Bigger • Looser • More segmented • More layered = • More liberated • More work • More important as sources of support and information, filters, curators, audience

  9. Big societal forces pushing/pulling us toward networked individualism • Affluence and affordable technology • Changes in family composition, roles, responsibilities • Expanding consumer options • Income and wealth volatility • Job security and longevity • Rise of free agency and freelancing • Employer changes pushing workers towards management of retirement and health care • Rise of DIY politics and religion

  10. 8 ways the inform and influence ecosystem has changed in the digital age and pushed along networked individualism

  11. Information ecosystem change – 1 Volume of information grows

  12. Information ecosystem change – 2 The variety of info sources increases and democratizes and the visibilityof new creators is enhanced in the age of social media.

  13. Social networking 57% of online adults use social network sites 73% of online teens use them

  14. Picture sharing ~50% of online adults post pictures online ~70% of online teens do that

  15. Posting comments on websites/blogs 26% of adults post comments on sites

  16. Twitter 19% of adults use Twitter or other status update methods 8% of teens use them

  17. Blogs 11% of online adults keep blogs 14% of online teens keep them >40% of internet users read blogs

  18. Information ecosystem change – 3 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

  19. Information ecosystem change – 4 Velocity of information increases and smart mobs emerge 84% of online adults are in a group with online presence ~50% belong to listservs or regular group emails ~40% get email- or text-alerts

  20. Information ecosystem change – 5 Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places people are

  21. Information ecosystem change – 6 1) Augmented Reality The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  22. Information ecosystem change – 6 2) Mirror Worlds The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  23. Information ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” ~40% of online adults get RSS feeds ~35% customize web pages for info they want

  24. Information ecosystem change – 8 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself 31% of online adults rated person, product, service

  25. What technology has done to networks • Reified networks and made them more vivid • Allowed for immediate, ad hoc creation of networks (“Here Comes Everybody” and “Smart Mobs”) • Added more segments to networks, especially communities of interest and “just in time, just like me” groups • Turned media making into a social activity and a network-building, network-sustaining activity • Made it possible for “impersonal” organizations, enterprises to become nodes in people’s networks • Created “consequential strangers” and “audience” as social network layers

  26. What technology has done for Networked Individuals. They have a different … • Sense of information availability – it’s ambient and “I control the playlist” • Sense of time – it’s oriented around “continuous partial attention” and then intense digging • Sense of community and connection – it’s about “absent presence” as much as it is about “membership” – and it is portable • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences

  27. The dark sides of networked individualism • Tech-induced isolation • Tech-induced distractions – danger and diversions • Tech-induced disclosure - loss of privacy • Tech-induced social balkanization and extremism – bonding rather than bridging • Tech-abetted failures of “information markets” • Tech-abetted awful activities

  28. Why good social networks (and social networking) matter • Healthier • Wealthier • Happier • More civically engaged = better communities ----------------------------- • Diversity matters – “bridging” is as essential as “bonding” social capital • Size matters – networked individuals add to stores of social capital

  29. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500

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