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2010 Chamber Leadership Field Project MANDAN TOMORROW

2010 Chamber Leadership Field Project MANDAN TOMORROW. SURVEY OF MANDAN YOUTH AND IDENTIFICATION OF EVENTS, ACTIVITIES AND VENUES MANDAN YOUTH DESIRE. The Quality Places & Destinations Working Subgroup: Core Strategies.

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2010 Chamber Leadership Field Project MANDAN TOMORROW

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  1. 2010 Chamber Leadership Field ProjectMANDAN TOMORROW SURVEY OF MANDAN YOUTH AND IDENTIFICATION OF EVENTS, ACTIVITIES AND VENUES MANDAN YOUTH DESIRE

  2. The Quality Places & Destinations Working Subgroup: Core Strategies Enhance the development, coordination and marketing of recreational amenities. Leverage Mandan’s current, and potential, array of indoor and outdoor sports facilities to attract year round tournaments to the community. Capitalize on and enhance Mandan’s ability to attract adventure tourism visitors.

  3. Project Goals Secure an inventory of possible additional opportunities for hosting district, state, regional and national events, tournaments, competitions, conventions and other gatherings with a focus on more unique and obscure activities that fit with the facilities and nature amenities already present in Mandan.

  4. Survey MANDAN BRAVES Focused on Mandan youth. Surveyed Juniors and Seniors at Mandan High School Received 270 Responses (50% Response Rate).

  5. Survey Questions The survey identified 40 potential activities and events and asked the respondents to rate their interest level in each on the following scale: great interest; moderate interest; little interest; or no interest.

  6. Survey Questions Events, activities and venues identified in the survey included (among numerous others): • Various winter sports activities • Outdoor entertainment (e.g. concerts, dances, festivals) • Racing and athletic events • Equestrian events

  7. Survey Results Mandan youth have a broad range of interests. Discount/Drive-In Movie Theater was the most popular. Snow-shoeing trails and competitions was the least popular (by far).

  8. Identification and Discussion of Specific Events, Activities and Venues We tried to identify events, activities and venues in which Mandan youth expressed an interest that are also feasible.

  9. Balloon Festival? Over 60% of respondents expressed great or moderate interest in a hot air balloon festival. North Dakota + blustery wind with unpredictable weather. Could a balloon festival work in Mandan?

  10. Balloon Festival We think a balloon festival is feasible. Weather is not a disqualifying factor. Other Northern and Great Plains states hold successful balloon festivals. The number of festivals close to Mandan is small, so it would be a unique event.

  11. Balloon Festivals in the US There are more than 100 balloon festivals held annual in the United States. The festivals range from relatively modest events with a dozen or so balloons to week long events with hundreds of balloons, hundreds of thousands of attendees and numerous related activities.

  12. Albuquerque International Balloon Fiesta • Cadillac of Balloon Festivals. • Nine day event held the first week of October. • Most photographed event in the world • Over 700 balloons and hundreds of thousands of spectators. • Major tourist attraction – but it started from humble beginnings.

  13. Other Festivals – Potential Models for a Mandan Festival. • Natchez, Mississippi – Great Mississippi River Balloon Race. • Mid-October • Natchez is similar in size and lies along a major river. • Centralia, IL – Balloon Fest • Population 15,000 • 20 years running • 50,000 visitors and 40 balloons

  14. Balloon Festivals in the North and Other “Windy” Locations • Sweetheart’s Balloon Rally – Minnesota Lakes, MN. • Faribault Area Balloon Rally – Faribault, Minnesota. • Great Plains Balloon Race – Sioux Falls, SD. • Magic City Hot Air Balloon Rally – Billings, MT. • Central Wyoming Balloon Fest – Casper, WY

  15. Events and Activities at Balloon Festivals Balloons! Races Games and Contests Balloon Rides Balloon Glows

  16. Events and Activities at Balloon Festivals Balloon festivals are more than just balloons. Survey indicated high interest in outdoor concerts, dances, food festivals, etc. All of those activities could be incorporated into a balloon festival. The sky is the limit.

  17. Weather Requirements Weather is of the utmost importance. Steady and calm winds (10 mph max) Clear skies.

  18. Mandan Weather Average Annual Wind Speed is 10.2 miles per hour. However, average wind speed for 6 months is below 10 mph. Billings, MT – 11.2 mph annual wind speed (July 9.5 mph). Casper, WY – 12.7 mph annual wind speed (July 10.1 mph).

  19. Mandan Weather • Best months for wind: • January (10.0 mph) • February (9.8 mph) • July (9.2 mph) • September (9.9 mph) • October (10.0 mph) • December (9.5 mph)

  20. Mandan Weather • Also need clear skies – low wind corresponds to low precip (generally). • Average monthly precip for low wind months: • January (.45 inches) • February (.51 inches) • July (2.58 inches) • September (1.61 inches) • October (1.28 inches) • December (.44 inches)

  21. Launching and Landing Requirements Balloons need wide open space to take-off and land. Mandan has plenty of those types of areas.

  22. Timing of a Festival Must consider weather, other balloon festivals and other events in the community. Almost always a balloon event happening somewhere – should avoid conflicts with nearby festivals.

  23. Timing of a Festival • June, July & August – many conflicts and not ideal weather. • Labor Day Weekend – holiday, minimal conflicts, good weather. • Mid-October – minimal conflicts – fall festival is unique, harvested crops (more landing sites). • Winter – balloons fly well in cold air, relatively unique, could incorporate desired winter activities.

  24. Next Steps/Ideas • Gauge the interest of the ballooning community. • No known ND balloon associations. • Identify balloon owners and pilots in North Dakota (participation is key). • Contact South Dakota and Minnesota Balloon Associations.

  25. Next Steps/Ideas Festival would require large volunteer efforts. Many festivals partner with civic/charitable organizations. Civic/charitable organizations provide readymade volunteer force and the organizations receive some of the event proceeds.

  26. Next Steps/Ideas Develop a marketing strategy. Missouri River would be a key selling point. Lewis & Clark and Native American tie-ins.

  27. Risks and Challenges • Many obstacles and challenges. • Significant costs – advertising and operating costs. • Need strong corporate sponsorship and volunteer and community support. • Festivals have come and gone (Clinton, Iowa (8 years), Danville, IL (10+ years, was a very large event). • Festivals that last have a significant positive effect on the community – both economic and quality of life.

  28. Snowmobile Racing/Trails Over 60% of the juniors and seniors in Mandan ranked it as great or moderate interest. Low start-up costs. Dependant on snow fall in the area. Existing races in the surrounding area.

  29. Locations and Options Races could be held at the Dakota Speedway or the Mandan Airport. Mandan could host several races and host a year end banquet. Promotion of local businesses. Brings families together to participate in fun activities.

  30. Downhill Sledding Over 50% of the juniors and seniors ranked as great or moderate interest. Dependant on snow fall. Start up costs would include purchasing the tubes, the rope pulley, staff, groomer and location. Bring seasonal employment to Mandan.

  31. Examples • Mystic Miner Ski Resort at Deer Mountain located in Lead, South Dakota. • Costs are $20 for a half day and $25 for a full day. • Buck Hill, which is located in Burnsville, Minnesota. • Costs are $15 for a 2 hour day session and $13 for a 2 hour night session.

  32. Location and Options The large hill located behind the new middle school in Mandan. Huff Hills If the hill was located within the City of Mandan, utilization would be high of the hill. Could offer a lodge with a concession stand, video arcade and pool table.

  33. Drive-In Movie Theater ? • Over 69% of those surveyed ranked it of great interest. • It ranked highest out of all categories in the survey • Two way we though about implementing it • Drive-in you parked your car at • Park like setting people gathered at to watch a movie

  34. Drive-In Movie • Form of Cinema structure • Outdoor screen, Projection booth, concession stand • Only one open in ND • Williston • Capacity of 500 cars • Open April-October • $6.00 per person

  35. Background on Drive-In Theaters • Peaked in popularity in the late 50s • Advantages • People with babies could go to movie • Ideal for date night • Disadvantages • Movie can only show at twilight

  36. Background • Decline • Cost of real estate • Advent of color T.Vs, VCRs, and video rentals • “Do-It-Yourself” inception in 2001 • Utilize LCD projector and radio transmitters • Examples in Minneapolis and Canada

  37. Other Events and Activities • Concession Stand • Helps generate more income • Arcade • Could also be used at times other than when movies are playing • Restaurants • Flee Market • Farmers Markets

  38. Things to Consider • Location • Prairie on the Hill • Land behind new middle school • Dates Open • April-October • Who it would attract • Different movies different people • Jobs created • Concession stand, tickets sales, IT person

  39. Start up Costs • Screen • Newman Signs $.25 a square foot - $600-$900 • Inflatable Screens $3300 • Better for the park like setting • Do-It yourself kit $500 • Projector • LCD Projector with HDMI • $2500

  40. Start up costs cont. • Speakers • Outdoor speakers to withstand outdoor elements • $450 each • DVD Player • Pioneer Blu-Ray • $2200 • Seating • For park like setting • Illumination

  41. Start up costs cont. • Arcade • I.F. Lafleur & Sons out of Devils Lake • Movie Rights • Motion Picture Licensing Corporation (MPLC) • Umbrella License application • Approximately $600 per year

  42. Canoeing and Kayaking theMighty Missouri?………… Mandan has direct access to a natural recreational opportunity – the Missouri River -Canoeing is a sport that would utilize the river and draw sports enthusiasts to the water and beaches.

  43. Kayaking the cousin sport to canoeing • Both sports will draw surrounding population to Mandan. • Inexpensive family sport with health benefits and life-skill building • Explore country side from another perspective • Relax on the water

  44. Business Offerings Youth • Youth Programs • Supervised Programs • Learning basics to Olympic strategies • Youth Summer Camp • Skill building and safety • Sprint Racing • Youth teams competing with expert coaching staff

  45. Business Offerings Adult • Canoe/Kayak Lessons • Adult Team Racing • Citizen-level, fitness-oriented, socially-centered competition • Group Tours • Family and friend group guided tours • Senior citizen guided tours

  46. Start up Costs One-time Start-up Cost Estimates • Business Fixtures and Equipment $50,000 • Starting Inventory Costs $26,000 • Licenses and Permits $ 600 • Insurance $ 1,000 • Advertising, office supplies, etc $ 2,300 • Unexpected expenses $ 12,000 • Approximate Start-up Cost $92,000

  47. Canoeing & Kayaking A Real Adventure - Recap • Canoeing and Kayaking ranked very high on the survey. • Mandan has a natural sporting resource • Start up requirements minimal • Start up costs minimal • Seasonal – 2 to 3 season accessible • Only one other operation in Bismarck area

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