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LATAM FY09 Campaign

LATAM FY09 Campaign. Luciane Galuppo lucianeg@microsoft.com Area Sales Manager LATAM Microsoft Learning. MOC Incentive Campaign . FY09 is all about growing the business Special rewards for high growth performance in 3 categories MVR below 89 MVR above 90 Top 13

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LATAM FY09 Campaign

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  1. LATAM FY09 Campaign Luciane Galuppo lucianeg@microsoft.com Area Sales Manager LATAM Microsoft Learning

  2. MOC Incentive Campaign • FY09 is all about growing the business • Special rewards for high growth performance in 3 categories • MVR below 89 • MVR above 90 • Top 13 • Winners on each category will get a free air ticket to the next LATAM Summit • Top 13 winners will have both air ticket and hotel expenses covered

  3. CPLS Branding and Piracy • Drive CPLS branding to LATAM employees • Internal Sharepoint • Printed flyer • Lobby kits • Quarterly BI reports to LATAM product managers • Revamp public site pages • Secret Shopper

  4. MOC Flier • Starting October • Page specially for LATAM customer to drive local awareness • SS – Discount Campaign • CPLS Branding • CPLS campaign web page • MSL LATAM public sites • We will touch over 100,000 customers in the next 12 months!

  5. SATV Opportunity • LATAM has the second highest activation rate of SA benefits • SATV as the highest activated benefit - 66,96% • Mexico, Peru, Uruguay and Chile with over 72% • 27557 vouchers available in LATAM • That means over 5500 5 days MOC training! • New payment procedure for CPLS

  6. IT Pro Community Engagement • Una verdadera Academia de estudios, organizada por carreras y por currícula, que le permitirá ampliar sus conocimientos en la plataforma Microsoft y mantenerlo al día en el siempre cambiante mundo de la información tecnológica. • Capacitación completamente GRATUITA • Comunidades de expertos • Recursos disponibles sin restricción alguna • Niveles: Básico, Intermedio y Avanzado • Membrecia con beneficios: Silver, Gold y Platinum • Documentos especializados, laboratorios en Línea, Webcast • Enviarsusdatos a v-olgab@microsoft.com: • Nombre CPLS • Logo • Pagina web • Pais • Direccion • Telefono • Nombre de Contacto • E-mail • Entrar con la oferta en el sitiohttp://www.mslatam.com/latam/Andino/technet/MVABackEnd/Login.aspx y publicarcadauna de lasofertas.

  7. Students to Business • Studenttobusiness • 50 mil partners in LATAM – 10% can post a job per year (5000 mil) • Idea is to train 500 mil • Students partners # 500, Finalist Imagine Cup # 100/200, buscarcertificados Microsoft, otrasdiplomados • Lu perguntar a Kim se podemos comprar 4000 exames acadêmicos (códigos) a $ 40 – 4mil/5mil • Numero de gente certificados por pais • Followup CG para ver se estarianlistos para vender elearning online

  8. Other Marketing Initiatives • Strong PR support • Continue investment local websites • Cross banners • Cases on the web • Find Training • More local content • CPLS promotions • Spanish Newsletter • Certification Discount Campaign • Learn a new acronym – FMM 

  9. Find Training Enhancements: • Long-term initiative to drive more CPLS training referrals •  search for Software Assurance classes •  CPLS proximity search, viewing locations on Virtual Earth maps •  sort search results in multiple ways • robust lead reporting including % of overall leads • view all courses / classes at a CPLS •  shows MTM rating • (future possibility)     Note: This screenshot is for demonstration purposes only and is not the final design of the site.  

  10. Q&A

  11. Niase Borjaille Director

  12. The Company • Founded in 2000 • Operations in 2001, CPLS in 2004 • Small Company with 15 employees • Estimated growth this year: 50% • Estimated growth in MOCs: 25% • CPLS Tier 2

  13. The Company General information • Geographic localization • 1000 km from São Paulo • Vitória – ES • The capital of Espírito Santo. Founded in 1551. • 317.000 inhabitants (2006, IBGE) • The City is formed by an archipelago of 34 islands, plus a continental portion. The total area is of 93 km ²

  14. The Partnership • Microsoft Gold Certified Partner • 6 competencies • Advanced Infrastructure • Security • Learning Solutions • Data Management Solutions • Information Worker Solutions • Unified Collaboration Solutions • Prometric Authorized Testing Center • Pearson VUE Athorized Center

  15. The numbers MOC Reach (units) Exam Reach (units) FY08: 751 FY09: 950 • FY08: 837 • FY09: 1046 MOC/EXAM Ratio: 1,11

  16. The Event • Scope • To interact with IT Community • To Sell the Certification idea and value • First Microsoft Certification Event • Without Microsoft direct marketing support • 200 atendees • Second Microsoft Certification Event • 400! • The number is not enough, in itself…

  17. The Secret (?) • As a reference, to hear and to stay near to our customers • Campaign engagement • Consultative selling: Promote Quality and Certification Value! • The TEAM! ROI MTM Benchmark: 7.92 Mindworks: 8.18

  18. The Saying "Every day in Africa a gazelle wakes up. It knows that it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows that it must outrun the slowest gazelle or it will starve to death. It doesn't matter whether you are a lion or a gazelle. When the sun comes up, you'd better be running!"

  19. Thank You!

  20. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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