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Ways Of Lead Generation

This powerpoint presentation will tell about the ways in which you can generate quality leads by both organic and paid ways. It will also tell you about the importance of Lead generation for a business

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Ways Of Lead Generation

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  1. Ways Of Lead Generation By – TanayRawat

  2. What is Lead Generation? Lead generation is a process of converting prospects or enquiries into someone who is interested in acquiring our products and services. Thus leads helps in increasing sales of a business and improve it’s ROI. Few examples of lead generation are blog posts, webinars, cold-calls, sales leads etc.

  3. Why Lead Generation is Important ?Lead Generation  is a process which helps you to find new customers, new subscribers, new business and new deals. It helps to increase the sales and gives new data to the  sales team so that they can approach new people. The best way to generate sales is togenerate leads first. If you want to increase your revenue at some point of time  you will definitely need new customers and you can easily get by generating leads

  4. Ways of lead generation1. Search engine optimization2.Tele -marketing3.Email marketing4.Speaking Engagements5.Social media marketing6.Webinars7.PR and Media Mentions8.Sponsorshisp9.Microsite Development

  5. Search Engine Optimization Seo in lead generation us very powerful tool as it includes guest blogging, inbound and outbound marketing, blog commenting, etc. All these activities are perform for uploading the link of our landing page where the lead forum is present so that the user can land directly at the landing page and able to fill the lead forums. The users who are interested in reading our content will also visit the link and thus they will land at the landing page.

  6. Tele - Marketing As old as the telephone directory itself, cold calling and telemarketing can be a great way to generate more leads. Telemarketing is very useful if the marketer holds the relevant list and it can be used in collecting information and thus resulting in creation of new customer’s.

  7. Email Marketing Email marketing is regarded as one of the most effective strategies in business 2 business marketing. According to a survey, it helps companies to build stronger relationships with their clients. It’s the great source of revenue generation as it’s the most influential source of information. On the other hand it’s very cost effective and as we know today everyone uses mail, so through it we can target large audience.

  8. Speaking Engagement When it comes to Speaking engagement technique it can get most valuable leads. It is not about speaking only, once you speak confidently and help people to understand a difficult topic or help them in solving their query, you built a connection with them and this helps in increasing your brand awareness. Speaking Engagements not only results in brand awareness but it also helps in generation of leads a  as people seek your brand out as needs that you address arise

  9. Social Media Marketing Social media marketing is a great platform for establishing B2B connections and generating sales. You can use Facebook ads, Twitter and LinkedIn. Twitter has 330 million active users which make it a huge platform for generating leads. LinkedIn also have 500 million users which also act as a great platform for lead generation and LinkedIn also provides tools specially for generating leads, you just have to login both the sites and you can enjoy their tools for lead generartion.

  10. Webinars Webinars are the useful tool for the organic lead generation. They are online seminars, where you present a topic on which audience is allowed to ask question. This helps in building connections with prospects and helps in establishment of the brand. They are only effective if the information is highly relevant. But if you are able to generate signups and leads from webinars then these are highly engageable leads.

  11. PR and Media Mentions The best ways to generate B2B leads is to secure mentions in prominent industry publications. By approaching journalists who cover your industry and pitching interesting and newsworthy stories, you can get your business mentioned in front of thousands of readers ,due to which many leads can be generated.

  12. Sponsorship In lead generation, sponsorship is regarded as one of the best technique because it helps in brand recognition and provides quality leads. Helps in delivering your message to captive and relevant audience, so that you can get a great clients.On the other hand, you can modify your sponsorship according to your needs.

  13. Microsite Development  Microsites are typically smaller websites or we can say landing page , built around specific topics, services, or products that act as a separate platform from your main brand. They help in expanding reach in search and develop sub-brands which helps in generating leads. There are many benefits of microsite i.e. it has no exit page that means no navigation is provided, so the users don’t get distracted.

  14. Thank You

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