Design the future the human spirit victor margolin
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Design, the Future & the Human Spirit Victor Margolin. Designers can work for the Public Good Designers ‘ responsibility to contribute in constructive way Ways designers can contribute ? Prescriptive Scenarios. Design for Socially Responsible Behavior Tromp, Kekkert , Verbeek.

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Design, the Future & the Human Spirit Victor Margolin

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Design the future the human spirit victor margolin

Design, the Future & the Human SpiritVictor Margolin

  • Designers can work for the Public Good

  • Designers ‘ responsibility to contribute in constructive way

  • Ways designers can contribute?

  • Prescriptive Scenarios


Design for socially responsible behavior tromp kekkert verbeek

Design for Socially Responsible BehaviorTromp, Kekkert, Verbeek

Principle argument: Designers can facilitate

Individual concerns to align with Collective concerns

to act based on the larger Public Good

  • Intervention methods: Can change, User determines category

    1. Coerce

    2. Persuade

    3. Seduce

    4. Decisive

    Strategies Based on Individual Concerns- pp 13-17


Design the future the human spirit victor margolin

“In the 1960s I saw graphic design as a noble endeavor, integral to larger planning, architectural and social issues.

Aspen Design Conference

1966, Paul Rand


Design the future the human spirit victor margolin

What I realized in the 1970s, when I was doing major corporate identity projects, is that design had become a preoccupation with what things look like rather than with what they mean.

  • Citicorp, Citibank Identification Program,

  • AnspachGrossman Portugal

  • 1975


Design the future the human spirit victor margolin

What designers were doing was creating visual identities for other people - not unlike the work of fashion stylists, political image consultants or plastic surgeons.

  • Eye Bee M poster

  • Paul Rand

  • 1981


Design the future the human spirit victor margolin

We had become experts who suggest how other people can project a visual impression that reflects who they think they are.

P Rand 1956-1985


Design the future the human spirit victor margolin

And we have deceived ourselves into thinking that the modernization service we supply has the same integrity as service to the public good. Modernism forfeited its claim to a moral authority when designers sold it away as corporate style.

http://www.designhistory.org/Post_mod.html

PRand, 1985


Design the future the human spirit victor margolin

“He invented the term Radical Modernism to distance himself from both the formal constraints of Modernism and the post modern label.”

http://www.designhistory.org/Post_mod.html

TM Magazine Cover

DF, 1972


Design the future the human spirit victor margolin

”a reaffirmation

of the idealistic roots

of our modernity,

adjusted to include

more of our diverse

culture, history, research,

and fantasy."

1994, D Friedman

House Interior, DF @ 1978


Design the future the human spirit victor margolin

“His approach is eminently reasonable

and certainlyresponds

to the mix of tastes, styles,

and ethnicities,

that have asserted a

presence withinour

emerging vision

of global culture.”

V Margolin

House Interior, DF @ 1978


Design the future the human spirit victor margolin

“…design was in crisis and urged designers to see their work in a larger cultural context…”

3 Mile Island, painted lamp w found objects,

DF @ 1985


Projects of optimism dan friedman

PROJECTS OF OPTIMISMDan Friedman*

  • Live & work with passion & responsibility.

  • Try to express personal, spiritual, & domestic values even if our culture continues to be dominated by corporate, marketing, & institutional values.

  • Choose to remain progressive; don’t be regressive. Find comfort in the past only if it expands insight into the future, & not just for the sake of nostalgia.

  • Embrace the richness of all cultures; be inclusive instead of exclusive.


Design the future the human spirit victor margolin

  • Think of your work as a significant element in the context of a more important, transcendental purpose.

  • Use your work to become advocates of projects for the public good.

  • Attempt to become a cultural provocateur; be a leader rather than a follower.


Design the future the human spirit victor margolin

  • Engage in self-restraint; accept the challenge of working with reduced expectations & diminished resources.

  • Avoid getting stuck in corners, such as being a servant to increasing overhead, careerism, or narrow points of view.

  • Bridge the boundaries that separate us from other creative professions & unexpected possibilities.


Design the future the human spirit victor margolin

  • Use the new technologies, but don’t be seduced into thinking that they provide answers to fundamental questions.

  • Be radical.

    *p 209, Radical Modernism

Logo for exhibit: Radical Modernism, Moore College of Art &

Design, 1994, Philadelphia


Design the future the human spirit victor margolin

“Premature specialization

in schools perpetuates

a similar isolation in practice and works against

the hybridization

that is increasingly desirable in real professions.”

  • Does it Make Sense, Design quarterly. April Greiman, 1986


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