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Factors Influencing NJIT Enrollment: Analysis of Student Decision Making

This study analyzes the factors that influenced undergraduate and graduate students' decisions to enroll at NJIT. It examines the impact of availability of majors, academic reputation, college website, financial aid, faculty contact, campus visit, and parental influence. The findings provide insights into the enrollment process and can inform strategies for attracting prospective students.

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Factors Influencing NJIT Enrollment: Analysis of Student Decision Making

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  1. Enrollment Factors: Fall 2008 November 19, 2008

  2. Undergraduate Undergraduate: Actual vs. Sample Response Rate: 49%

  3. Undergraduate Please rate the extent to which the following affected your decision to attend NJIT: Scale: 1=Very Low, 2=Low, 3=Medium, 4=High, 5=Very High

  4. Non-enrolling Student Survey Summer 2008Compared to the college that you decided to attend, rate NJIT

  5. Undergraduate Analysis of enrollment factors by first choice College • A T-Test of significance showed that • Availability of majors of interest to you* • Academic reputation* had greater impact on students’ decision to attend where NJIT was their first choice college. *Significant at p < .01

  6. Undergraduate NJIT’s Rating (Better, Much Better) in comparison to other colleges • Total institutional price – 55.4% • College Website – 54.1% • Financial aid offered – 50.2% • Contact after first admitted – 49.7% • Contact with current students – 43.2% • Communication about financial aid – 40% • Contact with faculty – 39% • Contact after first inquiry – 38.6% Scale: 1=Much Worse, 2=Worse, 3=About the same, 4=Better, 5=Much Better

  7. Undergraduate Admissions factors by Gender Scale: 1=Much Worse, 2=Worse, 3=About the same, 4=Better, 5=Much Better

  8. Undergraduate Admissions Factors: Likelihood of Attending NJIT based on combining Entering and Non-enrolling student data Logistic regression revealed that the strongest attractors to NJIT are: • College Website • Total Price before Financial Aid • Contact after admitted.

  9. Colleges attended by students who choose not to enroll in NJIT Source: National Clearing House-Student Tracker

  10. Undergraduate College Visit • 57% visited NJIT and other colleges • 29% only visited NJIT • 38% rated their visit to NJIT better/much better compared to other colleges that they visited. • Campus Visit/Information Session and Attendance at the Open House were the top two factors that influenced students to apply and attend NJIT. • College Visit (45%) along with Relatives, friends and acquaintances (60%) and Internet (53%) were the top three ways how students learned about NJIT.

  11. Undergraduate Parents • 56% of parents graduated from college • Parents (38%) were main influence in the students decision to apply • Parents (50%) were, overwhelmingly, the top influence in the students to attend NJIT.

  12. Graduate Graduate: Actual vs. Sample Response Rate: 60%

  13. Graduate Please rate the extent to which the following affected your decision to attend NJIT: Scale: 1=Very Low, 2=Low, 3=Medium, 4=High, 5=Very High

  14. Graduate NJIT’s Rating (Better, Much Better) in comparison to other colleges • College website – 59.1% • Electronic communication with the college – 54.2% • Contact with faculty – 50.2% • Contact after admitted – 48.2% • Contact after 1st inquiry – 41% • Contact with current students – 38.1% Scale: 1=Much Worse, 2=Worse, 3=About the same, 4=Better, 5=Much Better

  15. Graduate Internet and Social Networking • Top sources of learning about NJIT • Internet 37% • Friends 24% • Students’ decision to apply • NJIT Webpage – 37% • US News and World Report Ranking – 26% • Students’ decision to attend • NJIT Webpage – 27% • US News and World Report Ranking – 19% • Personal/email contact from academic departments – 18% • Friends and college professors were most likely to influence their decision to apply and attend.

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