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Indicator 3.06. Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. Vocabulary. Consumer Organizational buying behavior. Characteristics of consumer buying behavior. Characteristics of organizational buying behavior.
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Indicator 3.06 Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
Vocabulary • Consumer • Organizational buying behavior
Importance of distinguishing between consumer and organizational buying behavior in selling
Distinguish between the consumer buying process and the organizational buying process
Explain a salesperson’s need to stay up-to-date on sales trends
Availability of multiple channels for reaching customers impacts selling
Impact that customer information sharing through Customer Relationship Management (CRM) systems has on selling
Salespeople are using electronic sales presentations • Online video conferencing • Web/phone conferencing • Online text chat