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Addressing development challenges in the 21 st century

Addressing development challenges in the 21 st century . Strategies to maximize corporate and individual donations for the modern non-profit organization. Presenters Brett Gilmer Howard LeBoeuf Nathan Schuh. Purpose:.

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Addressing development challenges in the 21 st century

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  1. Addressing development challenges in the 21st century Strategies to maximize corporate and individual donations for the modern non-profit organization • Presenters • Brett Gilmer • Howard LeBoeuf • Nathan Schuh

  2. Purpose: • To help the organization maximize resources in the development department to: • Exceed annual fund raising goals • Identify and grow revenue generated by existing donors • Target and develop new benefactors using historical data

  3. Past Fundraising Highlights 2012 2013 $6,597,000 Donated 280 solicitations • $6,560,000 Donated • 241 solicitations

  4. Historical Funding by Source

  5. Historical Funding by General Purpose

  6. Historical Funding by Specific Purpose

  7. Funding by Source & Specific Purpose

  8. Funding by Source & Specific Purpose

  9. Most Satisfactory Gifts by Source

  10. Least Productive Gifts by Source

  11. Fund Raising by Location and Source

  12. Vital Statistics By Source • Individuals Contribute Largest Portion • Totaling $8.4 million for 2012-13 • Average $18,500 per contribution • Received 50% of requested amount • Average two-month lead time • Companies Contribute Largest Individual Gift • Totaling $3 million for 2012-13 • Average $99,000 per contribution • Received 75% of requested amount • Average one-month lead time

  13. Seasonal Tendency of Fund Raising

  14. Percentage of Funds Received by Qtr

  15. Lead Time by Source

  16. Lead Time by Source & Specific Purpose

  17. Lead Time for Funds (Whole Dataset)

  18. Recommendation by Month • Don’t be afraid to challenge your donors during peak giving season: • When you ask for a lot you receive a lot • June to August in 2012 • March to August in 2013 • Organize a fundraising event or drive for March, April, and May • Take advantage of tax returns • Increase revenues for whole year by improving three moderate months

  19. Strategies to Drive Results • 1) Increase Overall Quantity of solicitations • 2) Increase quality of solicitations • Target existing donators for higher contribution • 3) Target specific demographics for higher yield donations

  20. Tips When Asking • DON’T: Surprise them • DON’T: Be boring • DON’T: Talk too much • DO: Research your donors • DO: Ask them for advice • DO: Always ask for a specific amount

  21. Questions?

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