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Sales Promotion

Sales Promotion. Sales Promotions. Devices designed to stimulate purchasing and sales Trade Promotions Consumer Promotions. Trade Promotions. Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers Slotting Allowances

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Sales Promotion

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  1. Sales Promotion

  2. Sales Promotions • Devices designed to stimulate purchasing and sales • Trade Promotions • Consumer Promotions

  3. Trade Promotions • Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers • Slotting Allowances • Promotional/Buying Allowances • Sales Incentives/Sales Force Promotions • Trade Shows & Conventions

  4. Slotting Allowances • A cash premiums paid by a manufacturer to a retailer to help the retailer cover the costs of placing the manufacturer’s products on the shelves

  5. Promotional/Buying Allowances • Represent cash payments or discounts given by manufacturers to wholesalers or retailers for performing activities to encourage sales

  6. Sales Incentives/Sales Force Promotions • Awards given to dealers and employees who successfully meet or exceed a sales quota

  7. Trade Shows & Conventions • Showcase a particular line of products and provide businesses with opportunities to introduce new products and promotion new products

  8. Consumer Promotions • Sales strategies that encourage customers and prospects to buy a product or service • Coupons • Premiums • Incentives • Promotions Tie-Ins

  9. Coupons • Certificates that entitle customers to cash discounts on goods or services; frequently used to introduce new products

  10. Premiums • Low-cost items given to consumers at a discount or for free. • Designed to increase customer loyalty and attract new customers • Examples: coupons, factory packs, traffic builders, coupon plans

  11. Incentives • Promotion customer excitement and increase sale; consist of higher-priced items earned and given away through contests, sweepstakes and rebates

  12. Promotional Tie-Ins • Sales promotion arrangements between one or more retailers or manufactures. • Partners combine resources to conduct a promotion that will create additional sales for each partner

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