Sales Promotion. Incentive offered to encourage buying a good or service. Goal is to increase demand and stimulate sales. Sales Promotion. Can be directed towards manufacturers, wholesalers, retailers, consumers or a company’s employees.
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Free trial size of a product sent through the mail, distributed door to door, or given away at retail stores and trade shows. Deteregents, toothpastes, shampoos and colognes are often promoted this way.
"Over 90 percent of the time there is no fee," said Dean Ayers, president of the Entertainment & Marketing Resources Association. The goods run the gamut from Lemon Heads candy to corporate jets, but it's the stuff like cars and computers, which can save productions big money, that usually fly fee-free.
Involve sales promotional arrangements between one or more retailers or manufacturers. They combine their resources to do a promotion that creates additional sales for each partner. Examples are Disney and McDonalds and Speilberg and Burger King.
Cash premium paid by the manufacturer to a retail chain for the costs involved in placing a new product on its shelves, including but not limited to, retailers’ discount specials, charges for store shelves, penalties for poor sales and store advertising and display costs.
Designed to reach wholesalers and retailers. Provide businesses with opportunities to introduce new products, encourage increased sales of existing products and gain continued company an product support.