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Vendor Profile: Marketo

Overview Marketo’s core products/services are based on Email Marketing & Marketing Automation Software. This vendor profile will provide vendor information, key features, unique strengths, opportunities for improvement and a real-world use case of an active customer. Table of Contents - About Marketo - Management Team - Core Product/Service - Key Features & Unique Strengths - Industry & Market - Customer Case Study - Analyst Perspective - About the Research Analysts - Our Vendor Profile Methodology - About Demand Metric About Demand Metric's Vendor Profile Methodology Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. To obtain this document, visit us at http://www.demandmetric.com/register

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Vendor Profile: Marketo

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  1. Vendor Profile: Marketo © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile June 2014 By: Kristen Maida, Research Analyst With: Clare Price, VP Research Discipline: Digital Marketing Category: Email Marketing, Marketing Automation

  2. 3 4 6 7 8 About Marketo Management Team Core Product/Service Key Features & Unique Strengths Industry & Market 12 13 14 About the Research Analysts Our Vendor Profile Methodology About Demand Metric 9 11 Customer Case Study Analyst Perspective TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved. 3 4 6 7 8 About Marketo Management Team Core Product/Service Key Features & Unique Strengths Industry & Market 12 13 14 About the Research Analysts Our Vendor Profile Methodology About Demand Metric 9 11 Customer Case Study Analyst Perspective TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved.

  3. Offices Contact Information Key Facts & Figures Corporate Headquarters 901 Mariners Island Blvd. Suite 500 San Mateo, CA USA Marketo EMEA Ltd. Cairn House South County Business Park Leopardstown Dublin 18 Ireland Marketo Australia Pty Ltd Level 1 435a-437 Kent Street Sydney NSW 2000 Australia Website: www.marketo.com Email: info@marketo.com Phone (USA): +1 877 260 6586 Phone (EMEA): +353 1 242 3000 Phone (APAC): +61 2 9045 2711 Year Founded: 2006 Ownership: Public (NASDAQ: MKTO) Revenue Range: $26M to $100M Employees: 519 Global Presence: NA, EMEA, APAC Growth (YoY): 64% Key Acquisitions: Crowd Factory (2012), Insightera (2013) Total Funding: $108M (2006-2011) Industries: Software, Manufacturing, Energy, Life Sciences, Healthcare, Media, Education, Financial & Business Services Customers: Christiana Care Health Systems, BrightTALK, Chrysler, Canon, Citrix, Curves, Harvard, Hootsuite, Jive Software, McKesson, Northeastern University, Samsung, Sony ABOUT MARKETO Vendor Profile: Marketo © 2014 Demand Metric Research Corporation. All Rights Reserved. Overview: Marketo’s core products/services are based on Email Marketing & Marketing Automation Software. This vendor profile will provide vendor information, key features, unique strengths, opportunities for improvement and a real-world use case of an active customer. Offices Contact Information Key Facts & Figures Corporate Headquarters 901 Mariners Island Blvd. Suite 500 San Mateo, CA USA Marketo EMEA Ltd. Cairn House South County Business Park Leopardstown Dublin 18 Ireland Marketo Australia Pty Ltd Level 1 435a-437 Kent Street Sydney NSW 2000 Australia Website: www.marketo.com Email: info@marketo.com Phone (USA): +1 877 260 6586 Phone (EMEA): +353 1 242 3000 Phone (APAC): +61 2 9045 2711 Year Founded: 2006 Ownership: Public (NASDAQ: MKTO) Revenue Range: $26M to $100M Employees: 519 Global Presence: NA, EMEA, APAC Growth (YoY): 64% Key Acquisitions: Crowd Factory (2012), Insightera (2013) Total Funding: $108M (2006-2011) Industries: Software, Manufacturing, Energy, Life Sciences, Healthcare, Media, Education, Financial & Business Services Customers: Christiana Care Health Systems, BrightTALK, Chrysler, Canon, Citrix, Curves, Harvard, Hootsuite, Jive Software, McKesson, Northeastern University, Samsung, Sony ABOUT MARKETO Vendor Profile: Marketo © 2014 Demand Metric Research Corporation. All Rights Reserved. Overview: Marketo’s core products/services are based on Email Marketing & Marketing Automation Software. This vendor profile will provide vendor information, key features, unique strengths, opportunities for improvement and a real-world use case of an active customer.

  4. Clare Price, VP Research – Demand Metric Clare is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing, content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development, content and digital marketing strategy, sales enablement and social media marketing. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Kristen Maida, Research Analyst – Demand Metric Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth. Her specialties include: social media marketing, digital marketing, content marketing & management and business process development. Vendor Profile: Marketo Clare Price, VP Research – Demand Metric Clare is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing, content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development, content and digital marketing strategy, sales enablement and social media marketing. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Kristen Maida, Research Analyst – Demand Metric Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth. Her specialties include: social media marketing, digital marketing, content marketing & management and business process development. Vendor Profile: Marketo

  5. OUR VENDOR PROFILE METHODOLOGY Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. © 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile: Marketo OUR VENDOR PROFILE METHODOLOGY Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. © 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile: Marketo

  6. ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. TO LEARN MORE ABOUT DEMAND METRIC To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this report, become a Demand Metric member today! Vendor Profile ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. TO LEARN MORE ABOUT DEMAND METRIC To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this report, become a Demand Metric member today! Vendor Profile

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