Vendor Profile: ion interactive

1. Vendor Profile: ion interactive © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile June 2014 By: Clare Price, VP Research With: Sara Donally, Analyst Relations Manager Category: Content Marketing Type: Content Marketing & Distribution and Marketing Applications Platform

2. 3 4 6 7 8 About ion interactive Management Team Core Product/Service Key Features & Unique Strengths Industry & Market TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved. 11 12 Our Vendor Profile Methodology About Demand Metric 9 10 Analyst Perspective About the Research Analysts 3 4 6 7 8 About ion interactive Management Team Core Product/Service Key Features & Unique Strengths Industry & Market TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved. 11 12 Our Vendor Profile Methodology About Demand Metric 9 10 Analyst Perspective About the Research Analysts

3. Offices Contact Information Key Facts & Figures Corporate Headquarters 200 East Palmetto Park Road Suite 107 Boca Raton, FL 33432 United States One Broadway 14th Floor Cambridge, MA 02142 United States Website: http://www.ioninteractive.com Email: info@ioninteractive.com Phone (USA): +1 561 394 9484 Toll Free (NA) +1 888 466 4332 Year Founded: 1998 Ownership: Private Revenue Range: $10-20M Employees: 70 Global Presence: Worldwide Industries: Consumer Packaged Goods, Education, Manufacturing, Publishing, Software, Utilities Customers: Dell, DHL, Genworth Financial, General Mills, Iron Mountain, InfoGroup ABOUT ION INTERACTIVE Vendor Profile: ion interactive © 2014 Demand Metric Research Corporation. All Rights Reserved. Overview ion interactive’s core product is a web-based marketing apps platform for Content Marketing. This vendor profile will provide vendor information, key features, unique strengths, opportunities for improvement. Offices Contact Information Key Facts & Figures Corporate Headquarters 200 East Palmetto Park Road Suite 107 Boca Raton, FL 33432 United States One Broadway 14th Floor Cambridge, MA 02142 United States Website: http://www.ioninteractive.com Email: info@ioninteractive.com Phone (USA): +1 561 394 9484 Toll Free (NA) +1 888 466 4332 Year Founded: 1998 Ownership: Private Revenue Range: $10-20M Employees: 70 Global Presence: Worldwide Industries: Consumer Packaged Goods, Education, Manufacturing, Publishing, Software, Utilities Customers: Dell, DHL, Genworth Financial, General Mills, Iron Mountain, InfoGroup ABOUT ION INTERACTIVE Vendor Profile: ion interactive © 2014 Demand Metric Research Corporation. All Rights Reserved. Overview ion interactive’s core product is a web-based marketing apps platform for Content Marketing. This vendor profile will provide vendor information, key features, unique strengths, opportunities for improvement.

4. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Sara Donally, Analyst Relations Manager – Demand Metric Sara began at Demand Metric as a part of the Business Development Team, working directly with clients to evaluate their needs. She later moved to the Research Team, where she uses her knack for writing and research coupled with her client relations’ background to evaluate vendors in the marketing space. Her specialties include: client relations, social media & content marketing, consumer behavior, statistics and analytics. Vendor Profile: ion interactive Clare Price, VP Research– Demand Metric Clare is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing, content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development, content and digital marketing strategy, sales enablement and social media marketing. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Sara Donally, Analyst Relations Manager – Demand Metric Sara began at Demand Metric as a part of the Business Development Team, working directly with clients to evaluate their needs. She later moved to the Research Team, where she uses her knack for writing and research coupled with her client relations’ background to evaluate vendors in the marketing space. Her specialties include: client relations, social media & content marketing, consumer behavior, statistics and analytics. Vendor Profile: ion interactive Clare Price, VP Research– Demand Metric Clare is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing, content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development, content and digital marketing strategy, sales enablement and social media marketing.

5. OUR VENDOR PROFILE METHODOLOGY Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. © 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile: ion interactive OUR VENDOR PROFILE METHODOLOGY Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. © 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile: ion interactive

6. ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. TO LEARN MORE ABOUT DEMAND METRIC To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this report, become a Demand Metric member today! Vendor Profile ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. TO LEARN MORE ABOUT DEMAND METRIC To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this report, become a Demand Metric member today! Vendor Profile