Product Launch Team Charter

1. Product Launch Team Charter Product Launch Team CharterPurposeFollowing is a sample charter that you can customize to fit your organization.DefinitionThe Product Launch Team consists of members from each of the functional areas that havea stake in a successful product launch.Members of the team are department leaders that will be appointed by a sponsoringexecutive based on their ability to analyze, communicate, and solve challenges.Following are the primary responsibilities for the team: 1. Plan the launch. Determine the activities and sequence that will results in a successful product launch. 2. Coordinate and execute the launch. Working from the plan, ensure that the responsible party executes all activities while coordinating and communicating with other members of the launch team. 3. Maintain the schedule. Ensure that the launch occurs on schedule, identifying the risks and contingency plans that might threaten an on-time launch. 4. Measure the result. Establish metrics and use them to determine if the launch objectives were met. 5. Post-launch debrief. Analyze the effectiveness of the launch plan after execution to learn from mistakes and implement improvements for the next launch.

2. Product Launch TeamMembers of the cross-functional Product Launch Team include:Department Role Project Responsibilities Grant authority to the launch team to conductExecutive Sponsor the launch and provide it with the necessary resources. Organizing and managing the launch team and effort, scheduling and running launch teamMarketing & Product meetings, ensuring each member of the team Project ManagerManagement understands his/her role and contributes accordingly, communicating launch status to all stakeholders. Product Defining and executing the public relations Public Relations announcement activities associated with the launch. publicity Ensuring the launch team understands the product’s features, capabilities and benefits;Research & Development Product education keep the launch team apprised of product’s Beta test results and readiness to launch. Support team Ensuring the customer support team is prepared Customer Support training & to support the new product at launch time. readiness Working with Marketing to put collateral in Sales team place to support sales effort; training sales teamSales readiness on new product; ensure readiness of the distribution channel. Work with Product Management to estimate Product supply andManufacturing demand and ensure adequate supply of product distribution is available on launch date. Product Launch TeamMembers of the cross-functional Product Launch Team include:Department Role Project Responsibilities Grant authority to the launch team to conductExecutive Sponsor the launch and provide it with the necessary resources. Organizing and managing the launch team and effort, scheduling and running launch teamMarketing & Product meetings, ensuring each member of the team Project ManagerManagement understands his/her role and contributes accordingly, communicating launch status to all stakeholders. Product Defining and executing the public relations Public Relations announcement activities associated with the launch. publicity Ensuring the launch team understands the product’s features, capabilities and benefits;Research & Development Product education keep the launch team apprised of product’s Beta test results and readiness to launch. Support team Ensuring the customer support team is prepared Customer Support training & to support the new product at launch time. readiness Working with Marketing to put collateral in Sales team place to support sales effort; training sales teamSales readiness on new product; ensure readiness of the distribution channel. Work with Product Management to estimate Product supply andManufacturing demand and ensure adequate supply of product distribution is available on launch date.

3. Mandate  Throughout the duration of the product development cycle, the Product Launch Team shall meet when necessary, with frequency of meetings increasing as the launch date nears. Product Launch Team members must attend all meetings and/or shall provide a suitable representative.  The team shall outline revenue goals, business objectives, and other strategic initiatives, which will be distributed to all department members.  To provide each staff member with the tools, resources, and knowledge required to successfully launch the product.  To analyze how top performers do their job, and share Best Practices with average performers and new recruits.  To remove any obstacles that are standing in the way of achieving the product launch targets.  The PLT will ensure that all voices are heard by relaying feedback from junior staff, customers, and colleagues, to senior management for consideration.AgreementAs members of the Product Launch Team, we agree to work together in executing ourlaunch plan, meet launch objectives, and provide leadership and structure to the launch soas to give the Product the best possible chance to succeed in the market.Date: [insert Date]Signed: [Insert signatures of each committee member] Mandate  Throughout the duration of the product development cycle, the Product Launch Team shall meet when necessary, with frequency of meetings increasing as the launch date nears. Product Launch Team members must attend all meetings and/or shall provide a suitable representative.  The team shall outline revenue goals, business objectives, and other strategic initiatives, which will be distributed to all department members.  To provide each staff member with the tools, resources, and knowledge required to successfully launch the product.  To analyze how top performers do their job, and share Best Practices with average performers and new recruits.  To remove any obstacles that are standing in the way of achieving the product launch targets.  The PLT will ensure that all voices are heard by relaying feedback from junior staff, customers, and colleagues, to senior management for consideration.AgreementAs members of the Product Launch Team, we agree to work together in executing ourlaunch plan, meet launch objectives, and provide leadership and structure to the launch soas to give the Product the best possible chance to succeed in the market.Date: [insert Date]Signed: [Insert signatures of each committee member]